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New data from survey reveals surprising facts about Cyber Monday

FILE - In this Dec. 2, 2013, file photo, employees work the shelves along the miles of aisles at an Fulfillment Center on "Cyber Monday", the Monday after Thanksgiving and the busiest online shopping day of the holiday season, in Phoenix. Millions of Americans are expected to log on and keep shopping on Monday, Dec. 1, 2014, the day dubbed Cyber Monday. (AP Photo/Ross D. Franklin, File)

A new survey by RetailMeNot, a leading digital offers destination that helps consumers save money, revealed many surprising facts about Cyber Monday and Black Friday.

While only 18 percent of people believed that Cyber Monday had the most savings and 40 percent believed it was Black Friday, the opposite is actually true. The total savings during that week favor Cyber Monday (40 percent) as opposed to Black Friday (39 percent).

The survey showed that preparation is a big factor in how people shop on these days. During Thanksgiving weekend, 45 percent of Americans will log on to a coupon website and 43 percent will search for leaked ads.

Black Friday still reigns supreme in some savings, including computers and electronics (52 percent off) and accessories (50 percent off).

Perhaps the most surprising tidbit from the survey is in relation to their work schedule. 35 percent of Americans said they would take a day off work in order to get the best deals and 95 percent of Americans plan to shop while working. That’s compared to the 85 percent who did it last year.

The shocking average of hours for that shopping is four.


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