ARIZONA NEWS

Iconic guitar maker Fender moving headquarters to former Paradise Valley Mall site in Phoenix

Mar 21, 2024, 4:25 AM

Split pane image with a rendering of the Fender headquarters to be built in Phoenix on the left and...

Iconic guitar maker Fender Musical Instruments Corp. is planning to move its corporate headquarters from Scottsdale to the former site of Paradise Valley Mall in northeast Phoenix. (Red Development Rendering and Fender Photo)

(Red Development Rendering and Fender Photo)

PHOENIX – Iconic guitar maker Fender Musical Instruments Corp. is planning to move its corporate headquarters from Scottsdale to the former site of Paradise Valley Mall in northeast Phoenix.

Fender will occupy a three-story, 80,000-square-foot building at the new PV mixed-use development near Cactus Road and Tatum Boulevard, RED Development announced Tuesday.

Construction is scheduled to start later this year, and Fender is expected to begin operations there in the fall of 2025.

Real estate advisory firm Cresa represented Fender in its search and will oversee the construction process. Brokerage firm JLL represented RED Development in the deal.

Why is Fender moving to former Paradise Valley mall site?

SmithGroup designed the new building with collaboration in mind. The facility will have a dedicated model shop for guitar and amplifier designers, a state-of-the-art sound room, meeting rooms and flexible workspaces.

“Our building will foster a dynamic environment that attracts top engineering, finance, IT, product development, sales and supply chain talent,” Fender CEO Matt Janopaul said in a press release.

“Most importantly, we believe that PV’s mixed-use offerings will enhance Fender’s culture of creativity and innovation and provide our team members with an exceptional workplace experience.”

The renowned instrument maker’s current base is near Princess Drive and the Loop 101 Pima Freeway in Scottsdale, about 7½ miles northeast of the future site.

What else is brewing at PV mixed-used development in Phoenix?

Fender joins a growing list of businesses committed to the 100-acre PV redevelopment project.

The first phase is expected to open later this year, with Whole Foods, a Harkins dine-in movie theater and The Blake apartment complex among the early tenants.

Blanco Cocina + Cantina, Flower Child, Trevor’s Liquor, Sephora, Aveda, Wren House Brewing Co. and Frost Gelato are also set to open in 2024.

An 11-story Life Time athletic country club with 300 luxury rental residences is expected to open in 2026 as part of Phase II.

“The PV development is booming with innovation, showcasing the considerable impact of transforming the landscape of the former Paradise Valley Mall,” Christine Mackay, Phoenix’s community and economic development director, said in the release.

“Adding Fender to PV is just one of the many businesses that bolster the significant changes the development is making for the future of Phoenix.”

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

Live Love is a nonprofit dedicated to improving local communities. (Live Love photos/via Facebook)...

David Veenstra

Chandler approves long-term partnership for new community center development

The city of Chandler reached an agreement with nonprofit Live Love to be able to use a new community center currently being developed. 

5 hours ago

southern Arizona rancher George Alan Kelly...

Associated Press

Jurors don’t have a verdict yet in an Arizona rancher’s trial for fatally shooting a migrant

A jury in southern Arizona is still deliberating in the trial of a rancher charged with fatally shooting an unarmed migrant on his property near the U.S.-Mexico border.

7 hours ago

During an earnings call on April 18, 2024, the Taiwan Semiconductor Manufacturing Co. said engineer...

Amy Edelen/Phoenix Business Journal

Wafer production underway at TSMC’s Phoenix factory; Q1 earnings beat expectations

Taiwan Semiconductor Manufacturing Co. is making “significant progress” on its north Phoenix site with engineering wafer production already underway.

9 hours ago

Repeat killer sentenced to life in prison after murdering girlfriend...

KTAR.com

Tempe man sentenced to life in prison for murdering girlfriend

The Maricopa County Attorney's Office said it sentenced Gary Cox, 60, a repeat killer, to life in prison for murdering his girlfriend.

10 hours ago

Mugshot of Alvin Massenburg II, who was arrested April 17, 2024, in connection with a fatal shootin...

KTAR.com

Suspect arrested 2 days after deadly shooting at Phoenix smoke shop

An arrest has been made in a Phoenix smoke shop shooting that left one man dead earlier this week, authorities announced Friday.

11 hours ago

Arizona Attorney General Kris Mayes speaks to reporters in Phoenix after the state Supreme Court up...

Kevin Stone

Arizona’s near-total abortion ban can’t be enforced before June 8, AG Kris Mayes tells providers

Arizona's near-total abortion ban can't be enforced before June 8, the state's top legal officer told medical providers this week.

12 hours ago

Sponsored Articles

...

DESERT INSTITUTE FOR SPINE CARE

Desert Institute for Spine Care is the place for weekend warriors to fix their back pain

Spring has sprung and nothing is better than March in Arizona. The temperatures are perfect and with the beautiful weather, Arizona has become a hotbed for hikers, runners, golfers, pickleball players and all types of weekend warriors.

...

Midwestern University

Midwestern University Clinics: transforming health care in the valley

Midwestern University, long a fixture of comprehensive health care education in the West Valley, is also a recognized leader in community health care.

(KTAR News Graphic)...

Boys & Girls Clubs

KTAR launches online holiday auction benefitting Boys & Girls Clubs of the Valley

KTAR is teaming up with The Boys & Girls Clubs of the Valley for a holiday auction benefitting thousands of Valley kids.

Iconic guitar maker Fender moving headquarters to former Paradise Valley Mall site in Phoenix