Pro-marijuana group posts Mother’s Day-themed billboard in Phoenix

May 3, 2016, 5:01 PM

(Campaign to Regulate Marijuana Like Alcohol Photo)

(Campaign to Regulate Marijuana Like Alcohol Photo)

PHOENIX — A pro-marijuana group unveiled a Mother’s Day-themed billboard near downtown Phoenix on Tuesday to encourage kids to have an open talk about the drug with their parents.

The billboard features a mom and a daughter and was paid for by the Campaign to Regulate Marijuana like Alcohol. The group’s chairman, J.P. Holyoak, said the sign is meant to encourage kids to talk to parents about the drug instead of the other way around.

“We’re essentially looking to flip the script and change the conversation,” he said. “It’s time that the younger population has this honest conversation with their parents about what the actual truths of marijuana are without the propaganda and fear tactics associated with that.”

Holyoak said he wants the conversation to be directed towards failed marijuana policies and the thinking that marijuana is safer than alcohol. He said marijuana is better being taxed than criminalized.

“The more people that actually talk about this and the more this is part of the dialogue of our society today, they will come to the simple realization that prohibition has been an abject failure,” he said.

The Campaign to Regulate Marijuana Like Alcohol is pushing to get an initiative on the November ballot that would make limited amounts of marijuana legal for adults 21 and over.

Holyoak said the group has about 215,000 signatures to get the initiative on the ballot, well over the 150,642 required. Holyoak said the campaign plans to gather more signatures as a buffer in case some are invalidated.

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Pro-marijuana group posts Mother’s Day-themed billboard in Phoenix