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The 51st annual Vrbo Fiesta Bowl Parade is excitingly upon us

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Dec 11, 2023, 11:35 AM | Updated: Dec 12, 2023, 7:40 pm

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The 51st annual Vrbo Fiesta Bowl Parade presented by Lerner & Rowe is upon us! The statewide attraction honors Arizona and the 53-year history of the Fiesta Bowl in a two-mile colorful and exuberant march through central Phoenix on Saturday, December 16.

Join thousands of participants and spectators on Saturday, in celebration of the Parade and its magnificent pageantry. The Parade is the premier event that kicks off the Fiesta Bowl, its events and the holiday seasons. This year’s theme is the “Spirit of Competition.”

Arizona sports legends Jake Plummer and Richard Jefferson join the celebration as parade Grand Marshals.

A former Arizona State University football great and star NFL quarterback, Plummer is now a vocal advocate for healthy living and the healing powers of functional mushrooms. His Grand Marshal counterpart, Jefferson, is an Arizona native who graduated from Moon Valley High School and played basketball at the University of Arizona. Jefferson was a top-player in the NBA and is currently an ESPN analyst.

Plummer and Jefferson will join more than 3,000 people in the Vrbo Fiesta Bowl Parade presented by Lerner & Rowe, featuring various brilliantly colored floats, critters, giant balloons, antique cars, equestrian units, charitable groups, local celebrities, marching bands and more during Arizona’s highest-attended single-day event.

Admission is free to the public with premium and reserved seating now available for sale. The Vrbo Fiesta Bowl Parade presented by Lerner & Rowe will be broadcast live and commercial-free on Arizona’s Family 3TV, online and through the AZFamily app.

To learn more about the event and purchase premium seating, visit fiestabowl.org/parade.

Fiesta Bowl Foundation

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Fiesta Bowl Foundation

Celebrate 50 years of Vrbo Fiesta Bowl Parade magic!

Since its first production in the early 1970s, the Vrbo Fiesta Bowl Parade presented by Lerner & Rowe has been a staple of Valley traditions, bringing family fun and excitement to downtown Phoenix.

2 years ago

The 51st annual Vrbo Fiesta Bowl Parade is excitingly upon us