PHOENIX — Many larger businesses already do it to attract new customers.
They create simple video games for people to play in hopes they will have more business. The process is called “gamification” and it’s moving away from a novelty and is becoming a larger trend.
“Gamification works really well,” said Jason Smith, creative director for Moses Anshell Advertising. “It’s tapping in to a sense of competitiveness and fun, and wanting to challenge yourself a bit.”
Smith said more local businesses are starting to gamify their websites, partially because it’s easy. Most games are copies of other games seen on hundreds, if not thousands, of other websites. It’s also becoming more of a necessity in order to compete in the market.
While the process can be effective, Smith stresses that it is reaching gimmick status.
“It works best when it is part of the story of a company,” he said. “If it is part of who they are and part of the long-term narrative they are telling for their company, it can be great. If done well, it can work, but it’s usually not done well.”
- Workers comp: Signs your co-worker could be a fraud
- Who's the real founder of America's pastime?
- Epidemic rising? What you need to know about Alzheimer's in Arizona
- 5 unforgettable Wooden Award winners
- Family and hard work are keys to success of modern dairy farmers
- Genetic testing could hold answers for colon cancer survival
- Cold beers and baseball: A beer lover's guide to Spring Training
- Telecommuting: 5 tips to make it work for employers and employees
- See how top CFOs feel about economic growth in the Valley
- Migraine myths that keep patients from effective treatments
- Here’s why Gaydos went tankless with his water heater
- Bocce ball and basketball: How you can help Arizona's Special Olympics athletes
- Tips on building the best wine room in Arizona
- Avoid the nightmare: 6 tips to choose a great contractor
- Breast cancer: Improved testing and treatments means more survivors
- Failed back surgery: New hope for patients living in pain
- Ticking time bombs: Telltale signs your water heater is about to explode
- Reading glasses could be a thing of the past
- 6 cool ways teachers are using technology in the classroom
- Emerging tech jobs in Phoenix and how to get one in 2017
- 4 top treatments athletes use for pain
- Emergency! What to do when bathrooms flood
- Arizona kids in crisis: How you can help
- New treatment offers hope for migraine sufferers
- 11 stadiums to watch your favorite football team
- Shopping for a TV? Best models for 2016
- Avoid this holiday plumbing disaster in your home
- 7 tips to avoid holiday weight gain
- New treatments mean better prostate cancer survival rates
- 5 of the scariest things found in drains