THE LASSO

So long, Red: Arizona-based GoDaddy unveils new logo minus dude

Jan 15, 2020, 12:52 PM | Updated: 1:41 pm
(GoDaddy Photo)...
(GoDaddy Photo)
(GoDaddy Photo)

After 23 years, a certain gingerhair character who was the sunglasses-wearing face of GoDaddy has been gently shown the door.

The Scottsdale-based web-hosting giant introduced a new logo Tuesday, a looping swirl of a “Go” design which “captures the essence of entrepreneurial spirit, pays homage to the importance of humanity, and exudes a feeling of joy.”

That is … a lot to cram into a couple of circles.

CEO Aman Bhutani told Fast Company to him the logo looked like “a young girl who’s a little bit of a bandit, with a ponytail and a patch over her eye, who wants to grow up and be somebody.”

Uh, we did not see that one coming. Maybe he was kidding.

The internet, however, was not kidding around:

Quartz thought the logo looked a little like AirBnB’s heart motif.

Let’s take a look:

(Twitter Photo)

There were no reports of an official sendoff for the dude with the wavy orange squiggles atop his head.

Here’s to you, pal. Enjoy retirement.

(GoDaddy Photo)

What do you think GoDaddy’s new logo looks like? Tell us below in the comments.

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So long, Red: Arizona-based GoDaddy unveils new logo minus dude