City puts up new signage as part of West Chandler branding effort
PHOENIX — In an effort to build a strong brand identity, city officials announced Wednesday the installation of seven, 15-foot signs that read “West Chandler” near major intersections throughout the area.
The installations were placed in an area that is home to more than 630 businesses which employ more than 29,000 workers and is part of an effort to strengthen West Chandler’s image, according to a press release.
Officials expect two more signs to be installed.
“When you enter West Chandler, we want you to know that you are in an important part of our community,” Chandler Mayor Kevin Hartke said.
“When you hear the name ‘West Chandler’, we want you to envision a vibrant and dynamic employment corridor.”
Further, the city’s Economic Development Division is leading a multi-channel marketing campaign to help promote why the area is one to invest in.
“Our marketing strategy for West Chandler will target different audiences,” Economic Development Director Micah Miranda said. “In addition to local stakeholders, we are going to be promoting West Chandler to technology companies outside the state who would be a good fit for the area.”
The city hopes its efforts generate excitement and support the business investments occurring in the West Chandler employment.