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Zillow launches 3-D home tour technology in Phoenix

(AP Photo/Matt Rourke, File)

PHOENIX — Real estate website Zillow has rolled out its 3-D home touring technology in Phoenix, the first market to get the upgrade in the United States.

“We are so excited to get this technology out into the Phoenix market,” Jeremy Wacksman, Zillow’s group chief marketing officer, said in a statement.

The technology, called 3D Home, uses 360-degree panoramic images to let prospective buyers see more of their possible new digs. Those who want to use the new feature will have to download a new app.

The app is free to download and use but it was only available for iPhones as of Monday. The feature was also usable on desktops.

Eligible homes will have a 3D Home symbol on the listing to let buyers know they can take a deeper look.

The company said the technology was developed because millennials — which make up about 70 percent of the first-time buyer market — consider 3-D viewing options as important as the more traditional open house.

“Our early tests in Scottsdale are showing listings with a Zillow 3D Home are getting more attention from home shoppers, helping sellers and agents make their listings standout,” Wacksman said in the release.

“As home shopping season is about to gear up, Zillow 3D Home is a great tool to help a listing get noticed.”

Zillow said a study it conducted showed more than 40 percent of prospective buyers search for their new home from a distance, be it another city, state or country.

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