Peas and guac? Odd Arizona highway message aims to stop drunk driving

Nov 25, 2015, 7:01 PM | Updated: Nov 27, 2015, 11:49 am

PHOENIX — The Arizona Department of Transportation decided to have fun with its anti-drinking-and-driving message this Thanksgiving.

“In Arizona we know our guacamole,” Doug Pacey, spokesman for ADOT said, “and to each their own, of course, but I don’t know anyone who puts peas in their guacamole.”

“Drinking and driving go together like peas and guac” appeared over an Arizona highway on Wednesday, causing many to scratch their heads at the strange analogy. 

The background: The New York Times published a recipe for guacamole using peas this past July and the entire nation was sent into an outrage, including President Barack Obama.

Local and national media alike picked up the story, including Washington Post and Eater. The New York Times reporter responsible for peas in guacamole, Sam Sifton and the social editor, Michael Gold even saw the sign and joked with the ADOT Twitter account about it.

But ADOT decided to use this analogy to spark a different type of outrage: One that would get people to think before drinking and driving this holiday season.

“We want to grab people’s attention and make them engaged with the message that drunk driving can kill,” Pacey said. “It’s a humorous kind of message up there but it’s getting people talking about impaired driving and if that helps people have a conversation about it, especially younger drivers, that’s fantastic.”

For those who have one drink too many, Triple-A of Arizona is offering a free tow service to tow home the driver, up to one passenger and their vehicle for up to 10 miles.

Hopefully the analogy is just strange enough to resonate with you before you decide to get behind the wheel.

If you want to see more of the national attention ADOT’s sign is gaining, check out the Storify on their website.

Lifetime Windows & Doors

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

(Match Market & Bar Photo/Timothy Fox Photography)...
KTAR.com

What’s cooking? Spring Arizona Restaurant Week starts 10-day run Friday

More than 100 restaurants have signed on to show off their menus during Arizona Restaurant Week, which kicks off Friday.
15 hours ago
(Photo by: Lindsey Nicholson/UCG/Universal Images Group via Getty Images)...
Danny Shapiro

Phoenix gas average eclipses $5 a gallon with more increases likely this summer, expert says

Phoenix has eclipsed an average of $5 for a gallon of gasoline and prices are likely to continue rising for a while, an industry expert said Wednesday.
15 hours ago
(Pixabay Stock Photo)...
KTAR.com

Bicycle rider dies after getting hit by car on Phoenix street

A man who was riding a bicycle died after getting struck by a car Tuesday night on 51st Avenue near Camelback Road in Phoenix, authorities said.
15 hours ago
U.S. Sen. Mark Kelly (D-Arizona) meets with a Border Patrol official in Douglas, Arizona, in April ...
Kevin Stone

Here’s what Sen. Mark Kelly of Arizona wants to see before Title 42 is lifted

U.S. Sen. Mark Kelly of Arizona said there will be chaos at the southern border if Title 42 ends before the government is prepared to address the surge of migrants expected to follow.
15 hours ago
(Phoenix Fire Department Photo)...
KTAR.com

More than 150 firefighters beat back flames at Phoenix pallet yard

More than 150 firefighters spent hours putting out a large fire at a pallet yard late Tuesday, first responders said.
15 hours ago
(Pexels Photo)...
Danny Shapiro

Chandler is No. 1 nationally for increase in 2-bedroom rent, according to report

Chandler is tops nationally for increase in two-bedroom rent, according to a report released Friday.
15 hours ago

Sponsored Articles

...
Christina O’Haver

Stroke month: Experts call attention to stroke prevention

Every 40 seconds—that’s how often someone has a stroke in the United States. It’s the fifth leading cause of death among Americans, with someone dying of a stroke every 3.5 minutes.
...
Arizona Division of Problem Gambling

Arizona Division of Problem Gambling provides exclusion solution for young sports bettors

Sports betting in Arizona opened a new world to young adults, one where putting down money on games was as easy as sending a text message.
...
SCHWARTZ LASER EYE CENTER

Key dates for Arizona sports fans to look forward to in April

April brings new beginnings in different ways for Arizona’s professional sports teams like the Suns and Diamondbacks.
Peas and guac? Odd Arizona highway message aims to stop drunk driving