Doughnut stop believing: Bashas’ sets sights on Guinness record
PHOENIX – Some assembly required: Valley-based grocer Bashas’ hopes to take a bite out of the Guinness record for largest doughnut mosaic when it kicks off the chain’s 90th anniversary celebrations.
The record attempt is scheduled for Tuesday at Basha High in Chandler, the supermarket said in a press release. Bakery teams are tasked with putting together over 14,000 doughnuts – that’s 900 square feet – in the shape of the anniversary logo.
The record of 7,040 doughnuts laid out over 512 square feet was set in January 2012.
Bashas’ said teams will make the doughnuts at different stores Monday morning, then take them to the school near Val Vista Drive and Riggs Road on Tuesday morning.
The doughnut challenge is the shortest-lived of the events planned for the 90-dayslong anniversary.
There will be gift card giveaways from July 27-Oct. 4, a community choice charity challenge from July 18-Sept. 23 and random acts of kindness Sept. 17-18.
“Our goal is to express our gratitude and use this milestone as an opportunity to be of additional service to our communities,” President Edward “Trey” Basha, grandson of the company co-founder, said in a press release.
The family-owned chain was officially acquired by California-based Raley’s in December, but remains headquartered in the East Valley.
The sale guaranteed the continuation of Bashas’ store service across Arizona and New Mexico while allowing Bashas’ to be a fully formed operating company within Raley’s enterprise.
Bashas’ brands also include Food City and AJ’s Fine Foods.