ARIZONA NEWS

Swipe right: Voter registration group uses dating apps for young voters

Sep 2, 2020, 4:25 AM | Updated: Sep 22, 2020, 6:55 am
(AP Photo/Tsering Topgyal)...
(AP Photo/Tsering Topgyal)
(AP Photo/Tsering Topgyal)

PHOENIX — One voter registration organization is bringing a whole new meaning to swiping left or right.

Since the beginning of the pandemic, dating app downloads have sky rocketed and NextGen America is using that to their advantage.

NextGen is a group focused on registering voters under the age of 35. The goal is to register at least 30,000 young Arizona voters by the November election deadline.

Over the past several weeks, NextGen organizers have downloaded dating apps like Tinder or Bumble to engage with young, potential voters.

“People are pretty interested in what we’re doing and I think they’re looking for ways to get involved and we’re right there where they are,” NextGen organizer Alyssa Ogltre told KTAR News 92.3 FM.

NextGen organizers download these apps and create their profiles to engage with users.

“We let people know they are working with NextGen directly in the profile so there is no confusion and then we just swipe on people who are ages 18 to 35,” Ogletre said.

Ogletre is in a relationship so she’s currently using friendship seeking apps like Bumble BFF as to not mislead anyone.

From there, organizers begin to engage in conversations about voting and then send registration and petition links to interested matches.

NextGen tracks their results through UTM links, which helps them to trace interactions and eventual follow through on registration.

While NextGen is primarily aimed at registering voters, Ogletre has found engaging in conversations may actually improve voter turnout.

“Honestly, a lot of young people are already registered and they’re really confused about how to vote in this election,” she said.

People like Ogletre help their matches better understand their options and the different ways to vote.

“We’ve kind of become that place where you can make a voting game plan,” she said. “You can get your friends involved and you can be the one in your friend group that’s like, ‘hey, our polling place in Maricopa county is over here and let’s all carpool,’ or whatever it may be.”

While Ogletre said none of her fellow organizers have found a love match in the midst of engaging young voters, she has created several friendships and even helped some folks apply to eventually work for NextGen.

Lifetime Windows & Doors

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

(Cave Creek Museum Photo)...
KTAR.com

Cave Creek Museum to construct Veterans Memory Garden

The Cave Creek Museum announced it will construct the Veterans Memory Garden to honor those who served and the unknown fallen soldiers.
1 day ago
Sidney Garrand (Maricopa County Sheriff's Office Photo)...
KTAR.com

Man indicted on second-degree murder in road rage shooting death of 8-year-old in Phoenix

A man has been indicted on second-degree murder in the road rage shooting death of an 8-year-old girl in Phoenix last month.
1 day ago
(Facebook Photo/Daily Dose Midtown)...
Kevin Stone

Scratch Daily Dose in midtown Phoenix off your list of brunch spots

Midtown Phoenix lost a popular brunch option last week when the Daily Dose Kitchen & Bar closed its doors for good.
1 day ago
(Photo by John Moore/Getty Images)...
Associated Press

Authorities identify family members killed in rollover crash on Arizona freeway

Authorities have identified a man and two children who died in a rollover crash on an Arizona freeway that left four other family members injured last week.
1 day ago
Maricopa County Board of Supervisors Chairman Bill Gates calls for calm among the attendees during ...
Kevin Stone

Maricopa County board chairman encourages legal challenges to election

Maricopa County Board of Supervisors Chairman Bill Gates said he welcomes legal challenges to the 2022 general election results and will abide by any court rulings.
1 day ago
(Mark Taylor Rendering)...
KTAR.com

New luxury detached homes available for rent in west Phoenix neighborhood

The west Phoenix neighborhood of Laveen is the home for a new community of single-family detached rental units.
1 day ago

Sponsored Articles

(Desert Institute for Spine Care photo)...
DESERT INSTITUTE FOR SPINE CARE

Why DISC is world renowned for back and neck pain treatments

Fifty percent of Americans and 90% of people at least 50 years old have some level of degenerative disc disease.
(Photo via MLB's Arizona Fall League / Twitter)...
Arizona Fall League

Top prospects to watch at this year’s Arizona Fall League

One of the most exciting elements of the MLB offseason is the Arizona Fall League, which began its 30th season Monday.
...
Quantum Fiber

How high-speed fiber internet can improve everyday life

Quantum Fiber supplies unlimited data with speeds up to 940 mbps, enough to share 4K videos with coworkers 20 times faster than a cable.
Swipe right: Voter registration group uses dating apps for young voters