ARIZONA NEWS

Mesa unveils brand to highlight Asian businesses in the area

Jan 26, 2020, 4:05 AM
(Asian District Mesa, AZ Photo)
(Asian District Mesa, AZ Photo)

PHOENIX— The city of Mesa has unveiled a new brand to highlight the Asian culture, community and commerce in the area.

The brand, Asian District, Mesa, AZ, consists of more than 70 Asian restaurants, grocery stores and other businesses on or near Dobson Road between Main Street and Broadway Road.

The first businesses in the area opened about a decade ago, and since then, it has grown exponentially.

“Mesa has a strong and very active Asian community and I am excited to see the Asian District come to life in west Mesa,” Mayor John Giles said in a press release. “This is the perfect place for people to gather, eat, shop and immerse themselves in the flavors and cultures of Asia.”

The reveal of Asian District’s brand comes after the city set up an online survey last year to get input form people who live, work and shop in the area.

After conducting research and consulting with stakeholders, the Asian District brand was formed.

The brand’s logo is a tangram, a seven piece Chinese puzzle, which is intended to symbolize the different Asian cultures coming together in the community.

“It is absolutely amazing to see the unity behind this endeavor,” Vic Reid, CEO of the Asian Chamber of Commerce said. “The Asian District is a place for our community to truly take pride in – we know the work being done today will have an everlasting impact on future generations.”

Mesa is working to develop additional signage and artwork for the area later this year.

For now, the city is focusing on promoting the brand at new events, including the Lunar New Year celebration on Jan. 25 and the Asian District night market on Feb. 29.

Lifetime Windows & Doors

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

Arizona Department of Public Safety photo...
KTAR.com

Arizona Department of Public Safety arrests man with 162 pounds of meth

The AZDPS made an arrest on Thursday after a traffic stop led to the discovery of 162 pounds of meth near Cordes Junction.
16 hours ago
(Pexels Photo)...
Kevin Stone

Georgia man sentenced to decade in prison by judge in Arizona in romance scam case

A federal judge in Arizona sentenced a Georgia man to nearly 11 years in prison for conspiring to defraud more than $1 million in a romance scam that targeted elderly victims.
16 hours ago
Democrat Katie Hobbs (left) and Republican Kari Lake, candidates for governor in Arizona's 2022 gen...
Kevin Stone

Here’s how Hobbs-Lake race for Arizona governor echoes 2016 presidential contest

A Valley pollster says the way the race for governor in Arizona is starting reminds him of a previous matchup between a fiery media personality and an established politician.
16 hours ago
(Photo by Jeff Topping/Getty Images)...
Danny Shapiro

Storms on Friday, Saturday could bring flooding, over 2 inches of rain to most of metro Phoenix

A meteorologist says the strongest storm system of the monsoon season will hit metro Phoenix over the next couple of days.
16 hours ago
(Twitter Photo/City of Mesa)...
KTAR.com

ASU film, digital media school opens in downtown Mesa

And ... action! Students in film, video production and digital technology will begin fall classes Thursday at the new Arizona State University campus in downtown Mesa.
16 hours ago
Member of the United States Hispanic Chamber of Commerce participate in a regional salon dinner in ...
Kevin Stone

Hispanic chamber holding national conference in Phoenix this fall, with preview event Thursday

The United States Hispanic Chamber of Commerce will hold its 2022 national conference in Phoenix this fall, with a kick-off reception set for Thursday night.
16 hours ago

Sponsored Articles

...
Day & Night Air Conditioning, Heating and Plumbing

Here are 4 signs the HVAC unit needs to be replaced

Pool renovations and kitchen upgrades may seem enticing, but at the forefront of these investments arguably should be what residents use the most. In a state where summertime is sweltering, access to a functioning HVAC unit can be critical.
...
Day & Night Air Conditioning, Heating and Plumbing

Ways to prevent clogged drains and what to do if you’re too late

While there are a variety of ways to prevent clogged drains, it's equally as important to know what to do when you're already too late.
...
Sanderson Ford

Don’t let rising fuel prices stop you from traveling Arizona this summer

There's no better time to get out on the open road and see what the beautiful state of Arizona has to offer. But if the cost of gas is putting a cloud over your summer vacation plans, let Sanderson Ford help with their wide-range selection of electric vehicles.
Mesa unveils brand to highlight Asian businesses in the area