Historic Chandler-based restaurant Serrano’s to host Centennial Fiesta

Aug 10, 2019, 2:00 PM | Updated: Sep 18, 2019, 4:23 pm
(Image/Official Website of the City of Chandler, Arizona)...
(Image/Official Website of the City of Chandler, Arizona)
(Image/Official Website of the City of Chandler, Arizona)

CHANDLER — On Thursday, Sept. 19, Chandler’s oldest continuously owned family business, Serrano’s Mexican Restaurant, will celebrate its 100th birthday.

Originally, The Serrano Brothers Popular Store opened the doors to its location in September 1919, later becoming Serrano’s Department Store.

The Popular Store sold goods and attire to the farmers of Chandler, a city that had a population of approximately 1,000 people.

Ernie and Eva Serrano transitioned from the clothing industry to the food industry in 1979 as department stores and indoor shopping malls became increasingly popular.

The family has been focused on Serrano’s Mexican Restaurant for the last 40 years and is owned and operated today by Ernie and Eva’s eight adult children.

“Our family has seen our fair share of changes and challenges over the years, but we have always been able to adapt. Today, our business model is centered around the values we hold most dear – faith, family and food,” said Ric Serrano, president and CEO of Serrano’s Mexican Restaurants in a press release.

The Centennial Fiesta will take place from 5 p.m. to 9 p.m. at the Downtown Chandler location and will feature $1.00 shredded beef or chicken tacos with rice and beans entree. At 7 p.m. a taco-eating contest will take place between local officials, police and fire department representatives who will be competing for a $1,000 prize to be donated to the 100 Club of Arizona.

Face painting, raffle prizes and children’s activities are included in the festivities.

Serrano’s will also be collecting children’s book and stuffed animal donations for the annual W. Steven Martin Police and Fire Toy Drive.

The celebration doesn’t end on there. From Sept. 16-21, Serrano’s will feature a different $1.00 special including margaritas, fried ice cream, street tacos and more.

Throughout September, the Mexican restaurant will donate $1.00 for every $10 Serrano Centennial Sampler menu item that is sold.

These specials are available at all five locations.

Lifetime Windows & Doors

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

(AP Photo/Ross D. Franklin)...

Arizona Secretary of State’s Office files lawsuit against Cochise County over elections

Arizona Secretary of State Katie Hobbs' Office filed a lawsuit Monday evening against the Cochise County Board of Supervisors.
21 hours ago
(Queen Creek Photo)...

Ground broken on next phase of Mansel Carter Oasis Park in Queen Creek

Ground has been broken on the next phase of a park in Queen Creek that is expected to be completed by late next year.
21 hours ago
(Arizona Department of Transportation Photo)...
Kevin Stone

Weeknight closures on I-17 north of Phoenix will impede traffic for months

Interstate 17 north of Phoenix will be closed several nights a week well into next year so crews can blast rocks to make space for new lanes.
21 hours ago
(Facebook Photo/Maricopa County)...

Maricopa County certifies 2022 midterm election, leaving Cochise as lone holdout

Maricopa County certified the 2022 midterm election, leaving Cochise County as the lone holdout ahead of Monday's deadline.
21 hours ago
(Photo by Christian Petersen/Getty Images)...
Danny Shapiro

Ron Wolfley says Arizona Cardinals were hard-luck losers against Chargers

The Arizona Cardinals lost a heartbreaker on Sunday to the Los Angeles Chargers, a defeat Ron Wolfley said was tough luck.
21 hours ago
(Facebook Photo/U.S. Dog Agility Association)...

Dogs will have run of the place in Scottsdale at Agility World Games

There will be no dogging it this week in Scottsdale when nearly 500 of the most athletic canines in the country will compete to be the best at the Cynosport Dog Agility World Games.
21 hours ago

Sponsored Articles

Quantum Fiber

How high-speed fiber internet edges out cable for everyday use

In a world where technology drives so much of our daily lives, a lack of high-speed internet can be a major issue.
Day & Night Air Conditioning, Heating and Plumbing

Prep the plumbing in your home just in time for the holidays

With the holidays approaching, it's important to know when your home is in need of heating and plumbing updates before more guests start to come around.
Day & Night Air Conditioning, Heating and Plumbing

Here are 4 signs the HVAC unit needs to be replaced

Pool renovations and kitchen upgrades may seem enticing, but at the forefront of these investments arguably should be what residents use the most. In a state where summertime is sweltering, access to a functioning HVAC unit can be critical.
Historic Chandler-based restaurant Serrano’s to host Centennial Fiesta