Historic Chandler-based restaurant Serrano’s to host Centennial Fiesta

Aug 10, 2019, 2:00 PM | Updated: Sep 18, 2019, 4:23 pm
(Image/Official Website of the City of Chandler, Arizona)...
(Image/Official Website of the City of Chandler, Arizona)
(Image/Official Website of the City of Chandler, Arizona)

CHANDLER — On Thursday, Sept. 19, Chandler’s oldest continuously owned family business, Serrano’s Mexican Restaurant, will celebrate its 100th birthday.

Originally, The Serrano Brothers Popular Store opened the doors to its location in September 1919, later becoming Serrano’s Department Store.

The Popular Store sold goods and attire to the farmers of Chandler, a city that had a population of approximately 1,000 people.

Ernie and Eva Serrano transitioned from the clothing industry to the food industry in 1979 as department stores and indoor shopping malls became increasingly popular.

The family has been focused on Serrano’s Mexican Restaurant for the last 40 years and is owned and operated today by Ernie and Eva’s eight adult children.

“Our family has seen our fair share of changes and challenges over the years, but we have always been able to adapt. Today, our business model is centered around the values we hold most dear – faith, family and food,” said Ric Serrano, president and CEO of Serrano’s Mexican Restaurants in a press release.

The Centennial Fiesta will take place from 5 p.m. to 9 p.m. at the Downtown Chandler location and will feature $1.00 shredded beef or chicken tacos with rice and beans entree. At 7 p.m. a taco-eating contest will take place between local officials, police and fire department representatives who will be competing for a $1,000 prize to be donated to the 100 Club of Arizona.

Face painting, raffle prizes and children’s activities are included in the festivities.

Serrano’s will also be collecting children’s book and stuffed animal donations for the annual W. Steven Martin Police and Fire Toy Drive.

The celebration doesn’t end on there. From Sept. 16-21, Serrano’s will feature a different $1.00 special including margaritas, fried ice cream, street tacos and more.

Throughout September, the Mexican restaurant will donate $1.00 for every $10 Serrano Centennial Sampler menu item that is sold.

These specials are available at all five locations.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

(Photo by Chung Sung-Jun/Getty Images)...

Arizona Lottery hits jackpot with $1.4B in ticket sales; winners get back $978M

Arizona cashed in on the lottery in a big way with a record $1.4 billion in ticket sales for fiscal year 2021, the state agency said Monday.
11 hours ago
A man wears a face mask to curb the spread of COVID-19, now mandatory in Britain in shops, shopping...

Arizona COVID-19 hospitalizations higher than a year ago

On the final day of November, Arizona health officials reported nearly 3,000 new COVID-19 cases and more patients hospitalized for the virus than a year earlier.
11 hours ago
(Facebook Photo/Tucson Police Department)...
Associated Press

Arizona officer investigated after pinning women to ground in video

An off-duty Tucson police officer who was seen on video pinning a woman and her grown daughter to the ground in a parking lot two weeks ago faces administrative and criminal investigations, authorities said.
11 hours ago
(Photo Courtesy of Taylor Dintzner)...
Danny Shapiro

ASU fraternity raises more than $60K for TGen, shaves heads in honor of former member

An ASU fraternity has raised over $60,000 for a former member who used to work for TGen in Phoenix before his 2020 death.
11 hours ago
(File photo by Mark Wilson/Getty Images)...

Arizona Thanksgiving holiday DUI arrests down slightly from last year, up from 2019

DUI arrests over the Thanksgiving holiday this year fell slightly from 2020 but was higher than 2019, the Arizona Governor’s Office of Highway Safety said Monday.
11 hours ago
(Facebook photo/City of Phoenix, AZ USA)...
Torrence Dunham

Maricopa County ranked No. 1 in talent attraction for second consecutive year

The annual Talent Attraction Scoreboard by labor market analyst EMSI has Arizona being No. 1 in talent attraction for the second consecutive year and fourth time in the last six years.
11 hours ago

Sponsored Articles

Sanderson Ford

Sanderson Ford offers cars and deals for all this holiday season

Sanderson Ford’s No! Vember Black Friday sale is giving an opportunity to purchase a new 2021 vehicle just in time for the holiday season.

Thyroid issues: Here are the warning signs and what to do

In a 100-person office in the United States, an estimated 12 co-workers, employees and loved ones, will likely develop a thyroid condition during their lifetime. That’s because, according to the American Thyroid Association, more than 12% of the U.S. population will experience thyroid issues.
Day & Night Air Conditioning, Heating and Plumbing

Why fall maintenance is important for your heating system and A/C

It’s easy to ignore your heater and air conditioner when they’re working but the moment something breaks, you will likely regret not keeping up with maintenance. After all, if something goes wrong, you may be stuck with a repair that will take longer and be more expensive than simple maintenance.
Historic Chandler-based restaurant Serrano’s to host Centennial Fiesta