ADOT brings back Safety Message Contest

The Arizona Department of Transportation is calling on the public once again to bring their creativity and humor to highway signs across the state.

For the 10th consecutive year, ADOT is launching its Safety Message Contest, giving Arizonans the chance to craft engaging traffic safety messages that will be displayed on overhead Dynamic Message Signs along state highways.

Submissions are open online now through Aug. 4.

The initiative aims to get drivers thinking and talking about safe driving habits before they hit the road.

“This contest is a way to engage Arizonans about the safe driving choices we all need to make behind the wheel,” ADOT Director Jennifer Toth said in a release. “We all need to think twice about choosing to speed or driving recklessly or distracted, and I can’t wait to see the engaging messages the public creates.”

After the Aug. 4 deadline, ADOT officials will select at least 10 finalists. The public will then vote on the top entries, and the two messages that gather the most votes will be crowned winners and featured on overhead boards statewide.

There is no limit to the number of ideas an individual can submit, but entries must follow specific guidelines:

• The message must directly relate to traffic safety.
• The message is limited to three lines, with up to 18 characters per line (including spaces).
• Hashtags, phone numbers, emojis and website addresses are prohibited.

ADOT displays these safety messages as part of an effort to curb preventable collisions. According to national crash data, approximately 90% of vehicle crashes are caused by human driver choices, such as speeding, driving impaired or driving while distracted.

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