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August 12th, 2025

Could ‘coming soon’ listings be redlining? Housing debate explained

Trevor Halpern, CEO of Halpern Residential at eXp, joins The Chris and Joe Show to break down the “Coming Soon” listing debate in Phoenix’s housing market.

In Arizona, agents can market “Coming Soon” listings for 30 days before going public, but that’s now under legal fire. With potential rule changes that could impact home exposure on major listing sites, buyers and sellers may need to rethink their strategies. Halpern explains the pros and cons, from privacy benefits for high-end homes to the risk of fewer offers and lower selling prices. The conversation also explores whether “Coming Soon” practices could cross into discrimination or redlining territory.

Cj

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