Latinas leading the way in Arizona small business creation

Mar 7, 2016, 6:07 PM | Updated: Mar 8, 2016, 9:34 am

(Facebook photo)...

(Facebook photo)

(Facebook photo)

Colorado Rockies co-owner Linda Alvarado knows firsthand how hard it can be to run a business.

“Starting into construction, you can imagine, I never met another woman in construction.”

Today, Alvarado owns a multimillion-dollar construction business in Denver, and served as the keynote speaker at the Arizona Hispanic Chamber of Commerce “Power of the Purse” celebration Monday at the Desert Botanical Garden.

The event honored Latina entrepreneurs.

“The growth of Hispanic women entrepreneurs is thriving,” Alvarado said.

Thriving, indeed. According to the Hispanic Chamber, Latinas own 66,000 small businesses in Arizona, more than half of the 123,000 Hispanic-owned businesses here.

Latina businesses are the fastest growing category of small businesses in the country, according to James Garcia, Communications Director of the Arizona Hispanic Chamber.

US Census figures show that growth has accelerated in Arizona, with the number of Latina-owned businesses tripling since 2007.

Garcia said there are several reasons why more Arizona Latinas are becoming entrepreneurs. Latinas tend to graduate from high school and college at greater rates than Hispanic men.

The economy may be playing a role, as women start businesses supplement family incomes. Garcia said immigration continues to play a role as well.

“Immigrants, by definition are the most entrepreneurial people in the world. They pack up, they come to a new place and they start their lives over.”

Arizona Hispanic Chamber President Gonzalo De La Melena Jr. said Major League Baseball is recognizing the power of minority business with a Diversity Business Summit this week in Phoenix.

The Arizona Diamondbacks are hosting the two-day event, which will pair minority entrepreneurs with representatives of teams. He said the event also reflects baseball’s acknowledgement of the power of Hispanic consumers.

“It’s an event that’s filled with opportunity,” MLB Commissioned Rob Manfred said. “I’m looking forward to getting out there and getting people some jobs and hoping people will form some business relationships that are good for baseball and good for business.”

Hispanic consumers in Arizona account for more than $40 billion in annual spending per year.

KTAR’s Jim Cross contributed to this report.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

A 2-year-old boy died after he was found in a backyard jacuzzi Saturday. (Pixabay photo)...

2-year-old boy found in west Phoenix jacuzzi dies

Detectives are investigating the death of a two-year-old boy who was found in a backyard jacuzzi on Saturday in west Phoenix.

1 hour ago

State's new budget a sore spot for attorney general - Here's why...

Serena O'Sullivan

Arizona AG ‘extremely disappointed’ with state budget cuts to opioid settlement funds

Arizona Attorney General Kris Mayes released a statement saying she is "extremely disappointed" with the state's new budget on Saturday.

2 hours ago

Bipartisan state budget of $16 billion passes in Arizona Legislature...

Associated Press

Arizona lawmakers pass bipartisan $16.1 billion budget, fix $1.4 billion deficit

Arizona lawmakers passed a $16.1 billion bipartisan state budget, which Gov. Hobbs negotiated with GOP leaders, on Saturday evening.

6 hours ago

Southbound Loop 101 on-ramp in Scottsdale to close (ADOT Photo)...

Bailey Leasure

Southbound Loop 101 on-ramp in Scottsdale to close for 2 months

 The southbound Loop 101 on-ramp at Princess Drive and Pima Road in Scottsdale is scheduled to be closed for two months

8 hours ago

Improvements coming to Brooks Crossing Park (City of Chandler Photo)....

Bailey Leasure

New improvements coming to Chandler’s Brooks Crossing Park

Chandler City Council approves a construction agreement that will allow for improvements to Brooks Crossing Park.

8 hours ago

The new Desert Sage Restaurant & Bar inside the recently renovated Renaissance Phoenix Glendale Hot...

Brandon Brown/Phoenix Business Journal

Renaissance Phoenix Glendale Hotel & Spa wraps up extensive renovation

The Renaissance Phoenix Glendale Hotel & Spa hotel in Glendale recently underwent a nine-month long, multimillion-dollar renovation.

9 hours ago

Sponsored Articles


Day & Night Air Conditioning, Heating and Plumbing

Beat the heat, ensure your AC unit is summer-ready

With temperatures starting to rise across the Valley, now is a great time to be sure your AC unit is ready to withstand the sweltering summer heat.


DISC Desert Institute for Spine Care

Sciatica pain is treatable but surgery may be required

Sciatica pain is one of the most common ailments a person can face, and if not taken seriously, it could become one of the most harmful.


Collins Comfort Masters

Here’s 1 way to ensure your family is drinking safe water

Water is maybe one of the most important resources in our lives, and especially if you have kids, you want them to have access to safe water.

Latinas leading the way in Arizona small business creation