‘See Me AZ’ campaign launches to reduce pedestrian and cyclist deaths

Apr 9, 2021, 2:15 PM

(Twitter photo/@MAGregion)...

(Twitter photo/@MAGregion)

(Twitter photo/@MAGregion)

PHOENIX- Pedestrian and bicycle crashes continually claim the lives of more than 100 people each year in Arizona’s most populous county. A campaign raising awareness to reduce those deaths has just launched across Maricopa county, officials announced.

“See Me AZ” aims to educate people on research that indicates most crashes occur when drivers, cyclists or pedestrians don’t see each other.

“The safety of everyone on our roads is critically important,” Glendale Mayor Jerry Weiers, chair of the MAG Regional Council, said in the release. “We know that traffic crashes involving pedestrian deaths are a growing public health concern and that we need to quickly figure out the root causes.”

Along with the regional awareness program, the cities Phoenix, Tempe, Chandler and Glendale will heighten their enforcement efforts in the last two weeks of April and October, according to Margaret Herrera, transportation safety program manager at MAG.

Each of the four local pilot agencies has free reign to use their resources and policies during the targeted two-week period however they see fit, Herrera says. Adding, “they’ll be looking for things such as people not yielding the right of way to the driver or yielding the right of way to the pedestrian.”

As part of the campaign, poster and bus ad templates may be displayed in future partnerships with information for all users on the road on how to stay safe and aware when commuting.

“We are looking into partnering with valley metro and we may work with them on wraps for their trains or we may provide for the October pilot some vehicle wrap for police officers,” Herrera said.

Results of the local campaigns will be captured through both pre- and post-surveys, and MAG will continue to seek different partnerships and opportunities to expand awareness.

“We’re really hoping to change the culture around safety and to make people aware of what their responsibilities are, not just as a driver, but also as a pedestrian and as a cyclist,” Herrera said.

KTAR News 92.3 FM’s Gabriel Gamino contributed to this report.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

Water conservation rebate program expanding in city of Surprise...

Serena O'Sullivan

City of Surprise offering new water rebates for turf removal, landscapes and irrigation controllers

The city of Surprise is expanding its water conservation rebate program. These rebates are available through May 1, 2026.

5 hours ago

Fatal Phoenix hit-and-run still at large, MCSO says...

Serena O'Sullivan

Truck driver who struck jogger in fatal hit-and-run still at large, MCSO says

A jogger died after a hit-and-run in New River on Saturday at around 10 a.m. Officials have found the vehicle but not the suspect.

7 hours ago

Phoenix apartment complex pool...

Child in critical condition after being pulled from Phoenix apartment complex pool

A four-year-old girl is in critical condition after drowning in a Phoenix apartment complex pool on Sunday afternoon, officials said.

9 hours ago

Ted Kleca was last seen on Sunday at around 3 a.m., officials said. (Chandler Police Department pho...

Serena O'Sullivan

Silver Alert issued for missing Chandler man with cognitive condition

The Arizona Department of Public Safety issued a Silver Alert on Sunday for a 76-year-old Chandler man with a cognitive condition.

10 hours ago

A portion of UnitedHealth Group Inc.'s campus in Minnetonka, Minn. (AP Photo/Jim Mone, File)...

Tom Kuebel

Cyber attack on health insurance provider could prevent Arizonans from getting prescriptions

A cyber attack against Change Healthcare has prevented some patients from being able to fill prescriptions at local pharmacies.

10 hours ago

File photo of a Valley Metro Tempe Streetcar. Officials are encouraging people to use mass transit ...

1 woman killed, another injured in crash involving a light rail train in Phoenix

One woman was killed and another was injured in a crash involving a light rail car in Phoenix on Saturday night.

12 hours ago

Sponsored Articles


Midwestern University

Midwestern University Clinics: transforming health care in the valley

Midwestern University, long a fixture of comprehensive health care education in the West Valley, is also a recognized leader in community health care.


DISC Desert Institute for Spine Care

Sciatica pain is treatable but surgery may be required

Sciatica pain is one of the most common ailments a person can face, and if not taken seriously, it could become one of the most harmful.


Day & Night Air Conditioning, Heating and Plumbing

Valley residents should be mindful of plumbing ahead of holidays

With Halloween in the rear-view and more holidays coming up, Day & Night recommends that Valley residents prepare accordingly.

‘See Me AZ’ campaign launches to reduce pedestrian and cyclist deaths