Political advertising spending in 2020 breaks records in Arizona

Nov 3, 2020, 4:35 AM | Updated: 11:49 am
(Arizona Clean Elections Photos)...
(Arizona Clean Elections Photos)
(Arizona Clean Elections Photos)

PHOENIX– The 2020 election cycle will set a record for most money spent on political ads in Arizona.

Advertisers dolled out $260 million on political ads in Arizona, far surpassing the $100 million spent on ads in 2018. This year, advertisers spent that alone on Arizona’s U.S. Senate race between incumbent Republican Martha McSally and Democratic challenger Mark Kelly

Cox Media alone reported earnings for ads in Phoenix and southern Arizona around Mark Kelly at $8.05 million.

For McSally, that number reached $3.355 million.

“The Democratic party sees this as a big opportunity to win a second senate seat, and also win the state for Biden,” Cox Media Vice President Richard Barone said.

A similar trend in spending was seen in the presidential race where Republicans were on the defense.

Cox Media reported earnings for ads related to Democratic presidential nominee Joe Biden, in Phoenix and southern Arizona, at $7.7 million.

For President Donald Trump, that number reached $1.016 million.

The Biden and Kelly campaigns are outspending their rivals 2-to-1.

Barone said all sides will keep buying and running ads until the polls close Tuesday night at 7 p.m.

“Every vote matters right now,” Barone said. “Getting in front of voters right up until that last ballot is cast just shows how close and tight the race is.”

On cable, the advertisers went beyond the news networks this year.

“They’re buying networks like Game Show Network, Bravo and Lifetime to reach female voters,” Barone said. “The advertising goes a lot deeper.”

Tune to KTAR News 92.3 FM, online or our app on election night for coverage and analysis of the national, state and local results as they come in.

Lifetime Windows & Doors

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

(Pixabay Photo)...

2 men dead, 1 arrested following shooting at Phoenix bar

Two men are dead and one was arrested early Sunday after a shooting took place at a Phoenix bar and grill, authorities said. 
15 hours ago
The DoorDash app is shown on a smartphone on Feb. 27, 2020, in New York. (AP Photo/File)...

Phoenix establishments named on DoorDash’s 100 most loved restaurants

DoorDash released The 100 Most Loved All-Stars Restaurant on its app and two different Phoenix establishments made the list.
15 hours ago
(Phoenix Police Department Photo)...

Phoenix police investigating shooting that leaves 1 dead, 2 injured

Police are investigating a shooting early Sunday morning that left one man dead and injured two others, authorities said. 
15 hours ago
(Arizona Department of Transportation)...

Silver Alert canceled for 90-year-old man last seen in Sun City West

A Silver Alert issued Saturday night for a missing 90-year-old man last seen in Sun City West was canceled, authorities said. 
15 hours ago
(Twitter Photos/@PhoenixParks)...
Kevin Stone

Phoenix opens skate plaza to replace tennis court at Perry Park

An underused public tennis court at Perry Park in Phoenix has new life after being transformed into a skate plaza.
15 hours ago
(City of Mesa Photo)...
Kevin Stone

CO+HOOTS co-working community opens in Mesa at Benedictine University

A new CO+HOOTS co-working community for entrepreneurs, startups, small businesses and students opened Thursday in Mesa.
15 hours ago

Sponsored Articles

Carla Berg, MHS, Deputy Director, Public Health Services, Arizona Department of Health Services

Update your child’s vaccines before kindergarten

So, your little one starts kindergarten soon. How exciting! You still have a few months before the school year starts, so now’s the time to make sure students-to-be have the vaccines needed to stay safe as they head into a new chapter of life.
Christina O’Haver

BE FAST to spot a stroke

Every 40 seconds—that’s how often someone has a stroke in the United States. It’s the fifth leading cause of death among Americans, with someone dying of a stroke every 3.5 minutes.
Carla Berg, MHS, Deputy Director, Public Health Services, Arizona Department of Health Services

ADHS mobile program brings COVID-19 vaccines and boosters to Arizonans

The Arizona Department of Health Services and partner agencies are providing even more widespread availability by making COVID-19 vaccines available in neighborhoods through trusted community partners.
Political advertising spending in 2020 breaks records in Arizona