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Arizona tourism campaign brings $1.5 million in revenue this summer

(Facebook/Visit Arizona)

PHOENIX — A six-week campaign launched by the Arizona Office of Tourism to increase visitation revenue over the summer raised more than $1.5 million in hotel visits alone.

The campaign, which ran from June 1 through Aug. 17, also drove 182,584 flight searches for Arizona.

The digital advertising was augmented by radio spots in Tucson, Phoenix, and Flagstaff. Travelers also may have heard or seen baggage claim advertisements in the state’s major airports.

“Most people are surprised to find out that our total visitor volume is pretty evenly distributed between the four seasons,” Scott Dunn with the Arizona Office of Tourism said.

“About a quarter of the 44 million visitors who came to Arizona last year actually came during summer.”

In addition, the ads also led to 7,073 hotel bookings and 7,991 flight bookings in the state.

The campaign also led to major bookings outside the usual hot spots of Flagstaff and Sedona.

“We saw bookings in Tucson, Phoenix, Scottsdale, Tempe, Chandler, Mesa, and even Prescott and Yuma,” Dunn said.

“It is really good to see hotel bookings in some of those smaller towns that are not often thought of by most visitors.”

Tourism brings in big business for the state: Last year, 43.9 million visitors to Arizona spent a record $23 billion, generating $3.4 billion in tax revenue.

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