New Asian chain offering affordable rice bowls opening first restaurant in Phoenix

PHOENIX — A new Asian rice bowl restaurant chain is opening its first location in downtown Phoenix next month.

Ricemill, a fast-casual concept that will sell rice bowls with beef, chicken, shrimp and veggies, will open on March 22 at suite 111 in the Collier Center, which is at 201 E. Washington Street.

The restaurant will host a grand opening celebration from 11 a.m. to 8 p.m.

Grand opening for new Asian rice bowl restaurant in Phoenix

The downtown restaurant is the chain’s first in Arizona. Two other Ricemill restaurants are in the works in Glendale and Tempe, although their opening dates haven’t been released.

During the grand opening celebration, there will be an appearance from the Phoenix Suns Dancers, a ribbon-cutting ceremony including city officials, a live DJ and other celebrations throughout the day.

Additionally, the restaurant will offer daily meals and giveaways to draw in customers throughout its first week.

• March 22: The first 100 people in line will get one free rice bowl and half-priced rice bowls for the rest of the day.
• March 23: The first 10 customers will get a lucky envelope, while the first 50 will get one free bowl of equal or lesser value for each bowl they buy.
• March 24: Shanghai style steak bowls will be $5 all day.
• March 25: Seoul garlic chicken bowls will be $5 all day.
• March 26: For every rice bowl bought for dinner, customers can get one of equal or lesser value for free.
• March 27: Everyone who buys a rice bowl will get a free dessert or free shrimp crisps.
• March 28: Everyone who buys a rice bowl will get another rice bowl of equal or lesser value for free.

What’s on the menu at new rice bowl restaurant in Phoenix?

The restaurant will give people the chance to customize rice bowls by choosing a base type of rice and a protein.

People can also buy one of many chef-crafted bowls. Some of these chef signature bowls include spicy garlic chicken, Shanghai-style steak, yuzu shrimp and BBQ tofu. They include various types of veggies, including bean sprouts, corn, cabbage, sauteed mushrooms, radish, zucchini and edamame.

Prices for the bowls will be in the $11-$15 range.

Drinks include milk teas and desserts include chocolate, vanilla and Thai tea rice pudding.

Harry Yu, the cofounder of Ricemill, said he’s excited to bring the chain’s first location to downtown Phoenix.

“The city is full of energy and culinary innovation, making it the perfect place for us to introduce our unique flavors,” Yu said in a Thursday news release. “We look forward to becoming a part of this vibrant community and sharing our passion for exceptional cuisine with the Valley.”

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