Dutch Bros exec opens up on company’s big plans for Tempe
Oct 4, 2024, 6:30 PM

Pictured is a Dutch Bros retail store in Glendale. (Jim Poulin/Phoenix Business Journal)
(Jim Poulin/Phoenix Business Journal)
Months before it moves into its new corporate center, Dutch Bros Coffee is buzzing about Tempe.
Oregon-based Dutch Bros signed a big office lease earlier this year at Liberty Center in Tempe to be a major corporate location for the coffee chain. It’s set to take occupancy in early 2025. The company announced earlier this year plans to grow its presence in the Phoenix metro. The company initially opened a small office at The Quad as it looked for a full-time space in the Phoenix area.
Jess Elmquist, chief people officer at Dutch Bros, said Arizona made sense because the company already has a strong presence with 85 locations in the state. He added that Tempe stood out as it offered a deep pool for workforce talent and reasonable commute times for employees who live throughout the Valley.
Dutch Bros ultimately chose to plant a flag at Liberty Center, where it expects the new 136,426-square-foot office to accommodate its needs for both today and tomorrow.
“By January, we’ll have about 40% of our HQ workforce located in Phoenix. But we also are expanding as a company. We’re growing at a significant rate, looking to continue that year over year,” Elmquist said. “When we were looking at space and location, we were certainly looking for something that we could move into and grow in. And so our Liberty location is that exact spot for us, and we’re going to have opportunities to be able to do some really great innovation there to host our Broistas and expand.”
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