The Promenade Scottsdale shopping center adds 3 new tenants in fashion, fitness

PHOENIX — The Promenade Scottsdale shopping center has seen three new retailers join its outdoor selection, headlined by a fitness center backed by Jennifer Aniston.

Pvolve, a gym Aniston has partnered with, has 17 other open locations across the country, but the north Scottsdale location that opened in February is the first in Arizona. Another is coming soon to Gilbert, according to its website.

It relies on resistance equipment to build functional strength, offering equipment for the home in addition to an on-site studio program.

It’s the smallest of the three recent additions at 2,461 square feet. Fashion retailer J. Crew (6,850 square feet) and sports merchandiser Fan Outfitters (4,500 square feet of retail space) also joined the shopping center.

The Promenade, located at Scottsdale Road and Frank Lloyd Wright Boulevard, is now at 98% leasing capacity, according to managing developer Vestar.

“Scottsdale is a sophisticated community, and we’ve made it our mission to prioritize brands that align with the Arizona lifestyle, offering locals as well as visitors access to an expansive lineup of high-end shopping, dining and wellness experiences all in one convenient location,” Vestar VP of Leasing Taylor Alvey said in a release.

“Already a favorite shopping, dining and entertainment destination in the community, The Promenade Scottsdale anticipates drawing even more foot traffic and generating additional revenue for the region with these exciting new tenants and openings.”

Other openings planned for this year include an IKEA planning studio, waxing studio Sugar Sugar and big and tall retailer DXL.

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