Freezing Chicagoans receive reminder of warm, sunny Arizona

PHOENIX — The last thing you would expect to be handed while battling a Midwestern winter is a pair of flip-flops, but the shoes are part of a new Arizona tourism campaign targeting Chicago.

Red Eye Chicago reported public transportation passengers were handed the shoes — along with coffee and spa and golf offers — as they made their way around the city.

Karen Cahn, director of advertising for the Arizona for Office of Tourism and a Chicago native, calls the giveaways “random acts of sunshine.”

“It just happened to work out that we happened to be here during your coldest days,” Cahn said. The tourism office had a similar CTA campaign last year.

The new campaign also features a pair of giant sunglasses greeting riders, ironic given Chicago’s January averages of 5.5 days of sunshine and 15.7 degrees.

A trailer promoting Arizona is also making its way around the Windy City.

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