Super Bowl Central set to open Wednesday afternoon

Jan 28, 2015, 11:04 AM | Updated: Jan 5, 2016, 2:02 pm

PHOENIX — Enormous Roman numerals — XLIX — lit up the downtown area around First and Jefferson streets before dawn Wednesday, as workers made final preparations to Super Bowl Central.

Verizon Super Bowl Central officially gets underway at 2 p.m. and an opening ceremony at 6:30 p.m. featuring Arizona’s Jordin Sparks and the Budweiser Clydesdales.

Super Bowl Central will be open through Sunday.

“It’s free and family friendly,” Devney Preuss said. Preuss is with the Arizona Super Bowl Host Committee.

One activity comes with a price, though: a 30-foot climbing wall that looks like the Grand Canyon is $5.

Impressive as that may be, it still doesnt’ reach the heights of the Super Bowl sign. The Roman numerals signifying which NFL title game is being played (49) are almost 40 feet high and 116 feet wide.


• Wednesday through Friday, 2 p.m.-10 p.m.

• Saturday, 10 a.m.-10 p.m.

• Sunday, 10 a.m.-3 p.m.

A fireworks show will take place every evening at 10 p.m.

KTAR’s Jim Cross contributed to this report.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

(Arizona Governor's Office Photo)...

Tucson border patrol agent dies in line of duty; flags to fly half-staff Saturday

Flags will fly at half-staff across the state Saturday for a Tucson border patrol agent that died in the line of duty.
18 hours ago
Sen. Kyrsten Sinema, D-Ariz., runs from the Senate chamber after voting on an appropriations bill t...
Kevin Stone

In CNN interview, Sen. Kyrsten Sinema won’t tip hand on $2T domestic bill

U.S. Sen. Kyrsten Sinema wouldn’t commit to supporting her party’s $2 trillion domestic agenda during a sit-down interview with CNN on Thursday, but she didn’t provide specifics on how to secure her vote.
18 hours ago
A member of the Atelotorque performance troupe. (Photo via Phoenix Zoo/Peter Speyer)...

Acrobats imagine animals’ lives after dark for new Phoenix Zoo fundraiser

The Phoenix Zoo announced a new fundraising event -- Animals After Dark, An Aerial Experience -- featuring animal-themed acrobatics performed against the backdrop of the venue’s main lake.
18 hours ago
(Eegee's Rendering)...
Danny Shapiro

Eegee’s opening Mesa location, its second in the East Valley, in mid-December

Eegee's has set an opening date for its second foray into the East Valley, this time in Mesa.
18 hours ago
Yavapai County Sheriff David Rhodes (Yavapai County Sheriff's Office Photo)...
Associated Press

Northern Arizona sheriff pleads guilty to operating boat while drunk

Yavapai County Sheriff David Rhodes pleaded guilty on Thursday to operating a boat while under the influence of alcohol and was sentenced to a year of probation and will spend two days in home confinement.
18 hours ago
Empty vaccine vials from various manufacturers lie in a tray at a vaccination hub in the Aachen-Ark...

Arizona delta wave reaches new heights in COVID-19 cases, hospitalizations

Arizona health officials reported 5,236 new COVID-19 cases and 14 additional deaths on Friday as the delta wave surges to new heights.
18 hours ago

Sponsored Articles


Thyroid issues: Here are the warning signs and what to do

In a 100-person office in the United States, an estimated 12 co-workers, employees and loved ones, will likely develop a thyroid condition during their lifetime. That’s because, according to the American Thyroid Association, more than 12% of the U.S. population will experience thyroid issues.
Schwartz Laser Eye Center

How to sharpen your vision with elective procedures

Imagine opening your eyes in the morning and being able to see clearly. You wouldn’t have to wait to put on glasses or contacts, and there would be no more blurry showers nor forgetting where your glasses are.
PNC Bank

3 cool tips to turn everyday moments into learning experiences for your child

Early brain development has a crucial impact on a child’s ability to learn and succeed in school and life. Research has shown that 90% of a child’s brain is developed by age five.
Super Bowl Central set to open Wednesday afternoon