ARIZONA NEWS

‘If you build it, they will come,’ came true for a Valley business after working with Kevin Costner

Apr 27, 2024, 5:45 AM

LiftedTrucks.com co-owners Dustin Desmarteau, left, and James Pillor, who worked with Kevin Costner...

LiftedTrucks.com co-owners Dustin Desmarteau, left, and James Pillor. (Jim Poulin/Phoenix Business Journal)

(Jim Poulin/Phoenix Business Journal)

Lifted Trucks, a Valley-based dealership that builds out and sells used trucks, including fitting them with lift kits and other accessories, got the endorsement of a lifetime after recently completing a custom truck order for actor Kevin Costner.

Costner reached out to Lifted Trucks, Phoenix Business Journal’s 2021 ACE Rookie of the Year, after hearing about them from a friend and looking them up online, said co-owner James Pillor.

The experience working with the “Field of Dreams” and “Yellowstone” actor has been impactful for the 30-year-old company, which has locations throughout the Valley in Mesa, Glendale, Phoenix and Scottsdale. Pillor said that Lifted Trucks has received thousands of testimonials from customers over the years, but none with the reach of Costner.

“The exposure has been great. Kevin’s an awesome human. Getting to know him was easy because he was a truck enthusiast, so he spoke our language,” Pillor said about working with the high-profile celebrity. “We had fun with the build, but having him tell his story and the positive experience he had, has been really meaningful. It’s given us, you know, the right kind of exposure we were looking for.”

This story is posted in partnership with Phoenix Business Journal. Click to read the full story.

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‘If you build it, they will come,’ came true for a Valley business after working with Kevin Costner