Phoenix catering company to benefit from NFL’s Business Connect program ahead of Final Four

Feb 23, 2024, 4:15 AM | Updated: 9:59 am

How the Business Connect program will help Lauren Allen catering...

Owner Lauren Wyckoff said she can't wait to provide dining experiences to people visiting the Valley for the Final Four. (Arizona Major Events Host Committee photo)

(Arizona Major Events Host Committee photo)

PHOENIX — Lauren Allen, a catering and event company, will benefit from the NFL’s Business Connect program, which returned in January ahead of the NCAA Men’s Final Four.

Tourists will flock to Glendale as the last four winning teams in the college basketball tournament compete at State Farm Stadium in early April. To prepare, the NFL connected with some businesses it considers the best of the best.

Owner Lauren Wyckoff said she is honored to be part of the Business Connect program, which gives her company exclusive access to workshops, connections to NFL vendors and a coveted place on the Business Connect Resource Guide.

“We’re open to anything and everything the Final Four is going to bring,” Wyckoff told KTAR News 92.3 FM.

Her company specializes in “luxury dining experiences,” which take place in both residential homes and venues. She said she’s excited to launch intimate and upscale dinner parties.

How the Business Connect program will help Lauren Allen catering

Wyckoff has already worked with the Phoenix Suns, but not in a food or beverage capacity. She said she was excited to step into an official NFL partnership.

“We’ve worked with some of the players one-off on their own private personal things, but not directly with the Phoenix Suns,” she added.

Wyckoff said she’s excited to work with basketball players because the game brings back great memories from her days in Indiana University. The fans are amazing and crazy, but it’s a good vibe all around, she added.

It’s now the second year the Business Connect program has visited the Valley — and Wycoff is excited for Lauren Allen‘s second time working with the NFL.

“Final Four and Business Connect has been amazing. We worked the Super Bowl, of course, last year and we had some tremendous experiences,” Wycoff said. “We’re so excited for whoever is coming in town and we’re happy to be of service.”

KTAR News 92.3 FM’s Balin Overstolz-McNair contributed to this report.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

Follow @veenstra_david...

David Veenstra

Valley’s ultimate foodie festival returns this weekend with fried chicken, donuts and more

Prepare for a mouthwatering adventure as the Valley's ultimate global-inspired food festival is returning on Saturday to Peoria.

2 hours ago

Mugshot of Phoenix domestic violence suspect Emmanuel Maldonado, who was arrested Thursday, April 1...

Phoenix domestic violence suspect tracked down, arrested after leaving scene with child

A Phoenix domestic violence suspect was arrested Thursday after allegedly assaulting his estranged wife and taking off with one of their children.

3 hours ago

A freeway sign on a poll says South Loop 101. Part of the southbound Loop 101 in Tempe will be clos...

Kevin Stone

East Valley closure tops list of metro Phoenix freeway restrictions this weekend

A full closure in the East Valley tops the list of metro Phoenix freeway restrictions this weekend.

4 hours ago

A conservative lawmaker, Austin Smith, halted his reelection campaign for the Arizona House of Repr...

Associated Press

Arizona GOP lawmaker drops reelection campaign after forgery allegations

Republican Arizona state Rep. Austin Smith halted his reelection campaign after being accused of forging signatures on his petitions.

6 hours ago

Arizonans should make sure their pets and livestock have up-to-date rabies vaccinations, health off...

Balin Overstolz McNair

Arizona wildlife officials warn about rabies threat as temperatures rise

Arizona wildlife officials are issuing a rabies warning as rising temperatures draw more animals out of hiding.

7 hours ago

AZ Political Podcast: Garrett Archer talks election integrity...

Jim Sharpe

AZ Political Podcast: Election analyst Garrett Archer with ABC15 talks election integrity

On this episode of the AZ Political Podcast, Garrett Archer, a data analyst with ABC15, sits down with Jim Sharpe to talk about elections.

7 hours ago

Sponsored Articles



Desert Institute for Spine Care is the place for weekend warriors to fix their back pain

Spring has sprung and nothing is better than March in Arizona. The temperatures are perfect and with the beautiful weather, Arizona has become a hotbed for hikers, runners, golfers, pickleball players and all types of weekend warriors.


Day & Night Air Conditioning, Heating and Plumbing

Day & Night is looking for the oldest AC in the Valley

Does your air conditioner make weird noises or a burning smell when it starts? If so, you may be due for an AC unit replacement.

(KTAR News Graphic)...

Boys & Girls Clubs

KTAR launches online holiday auction benefitting Boys & Girls Clubs of the Valley

KTAR is teaming up with The Boys & Girls Clubs of the Valley for a holiday auction benefitting thousands of Valley kids.

Phoenix catering company to benefit from NFL’s Business Connect program ahead of Final Four