Bell Bank ends partnership tied to massive Mesa sports complex
Apr 10, 2023, 3:46 PM | Updated: Apr 11, 2023, 9:17 am
(Facebook Photo/Bell Bank Park)
PHOENIX — The naming rights sponsor of Bell Bank Park in Mesa announced Monday it was ending its partnership with the sprawling sports complex.
Owner/operator Legacy Cares said the 320-acre multi-purpose sports facility will be known as Legacy Park: Arizona’s Premiere Sports & Entertainment Complex while it seeks a new naming partner.
A 10-year naming rights deal for Bell Bank Park was announced in September 2021, but termination notice of the agreement came in November 2022, according to a press release from the bank.
Bell Bank said it notified the facility of the termination of its agreement following numerous defaults under the deal, as well as public reports of financial concern at the facility.
“Bell Bank remains steadfast in our commitment to the Phoenix community,” Kyle Kennedy, Arizona banking director for Bell Bank, said in the release.
“And we look forward to our continued work with and support of organizations making a positive impact in the communities we serve.”
Bell Bank said it is working with Legacy Sports USA to remove its name from the facility and on digital channels.
“Sponsorship and name changes are common and frequent when it comes to arenas, stadiums, and sports facilities including those right here in the Valley,” Legacy Cares President Douglas Moss said in a press release from the company.
“As we conclude our arrangement with Bell Bank, I want to thank them for their support as we opened this facility which is attended by millions every year. The search now begins in earnest for a new naming rights partner.”
The facility surpassed more than 4.3 million visitors in 2022.
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