ARIZONA NEWS

Phoenix Mexican restaurant Ladera Taverna closing, will reopen as The Vig

Jun 30, 2022, 12:00 PM | Updated: 12:06 pm

(Instagram Photos)...

(Instagram Photos)

(Instagram Photos)

PHOENIX – Ladera Taverna y Cocina is saying adios this weekend after six years in Phoenix’s Sunnyslope neighborhood.

The Genuine Concepts restaurant group announced Wednesday it will convert the Mexican restaurant on Central Avenue south of Dunlap Avenue to another branch of The Vig, which has four other Valley locations.

Ladera is going out with a bang on Independence Day weekend, offering half-price liquor, beer and wine and 25% off all food Saturday and Sunday before ceasing operations.

Genuine Concepts didn’t provide a timeline for when The Vig North Central will open.

Many fans of Ladera express displeasure with the change on social media.

“So bummed, I love Ladera and it will be hard to keep that ambiance they have on the patio. There are enough taverns around,” an Instagram user commented on the announcement posted to The Vig’s page.

“Oh man!! Ladera is amazing and The Vig is just so-so. Please reconsider!” said a comment on a Ladera Facebook post.

Ladera replied to Facebook comments by saying some of the Mexican restaurant’s items will be kept alive on the new Vig’s menu.

The Vig, an upscale tavern concept, has two existing locations in Phoenix (Arcadia and Fillmore) and two in Scottsdale (McDowell Mountain and McCormick Ranch).

Genuine Concepts closed The Vig Uptown in December 2021 and reopened the space on 16th Street north of Bethany Home Road as The Genuine, the restaurant group’s new flagship concept, in April.

Genuine Concepts also operates The Little Woody, The Womack, The McMillan and Campo Italian Bistro & Bar.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

Mega Millions button lit up on a lottery ticket machine...

Kevin Stone

Mega Millions lottery tickets purchased in Scottsdale, Tucson win $50,000 each

Two Arizona Lottery players each won $50,000 in Friday’s Mega Millions drawing, officials announced Monday.

34 minutes ago

Car crashes into power pole in Phoenix, 2 critically injured...

Serena O'Sullivan

2 men in critical condition after car crashes into power pole in Phoenix

Two men are in critical condition after a car crash involving a power pole in Phoenix on Monday, officials said.

2 hours ago

An image from Google Street View shows the third-party post office between a Jimmy John's and a Dun...

KTAR.com

Southeast Valley shopping center temporarily evacuated after bomb threat

Multiple businesses at a southeast Valley shopping center were temporarily evacuated Monday because of a bomb threat, authorities said.

3 hours ago

A DUI suspect drove down a 200-foot embankment in Cottonwood before a second DUI suspect was arrest...

KTAR.com

Arizona DUI suspect’s car careens down 200-foot embankment before 2nd DUI suspect arrested

A DUI suspect drove down a 200-foot embankment in Arizona on Saturday morning before another DUI suspect attempted to evade police at the crash area, authorities said.

4 hours ago

Split panel image of the front of an Albertsons grocery store on the left and a Kroger plastic bag ...

Kevin Stone

Arizona joins federal lawsuit to block merger of grocery giants Kroger and Albertsons

Arizona is part of a federal lawsuit filed Monday to block the controversial merger of Kroger and Albertsons, two of the nation’s largest grocers.

5 hours ago

The eastbound Loop 202 South Mountain freeway was closed in Phoenix on Feb. 26, 2024, for a fatal c...

KTAR.com

Eastbound Loop 202 South Mountain Freeway reopens in Phoenix after fatal wrong-way crash

The eastbound Loop 202 South Mountain freeway reopened in Phoenix after a fatal wrong-way crash shut down traffic on Monday, officials said.

5 hours ago

Sponsored Articles

...

Midwestern University

Midwestern University Clinics: transforming health care in the valley

Midwestern University, long a fixture of comprehensive health care education in the West Valley, is also a recognized leader in community health care.

...

Day & Night Air Conditioning, Heating and Plumbing

Valley residents should be mindful of plumbing ahead of holidays

With Halloween in the rear-view and more holidays coming up, Day & Night recommends that Valley residents prepare accordingly.

...

Sanderson Ford

The best ways to honor our heroes on Veterans Day and give back to the community

Veterans Day is fast approaching and there's no better way to support our veterans than to donate to the Military Assistance Mission.

Phoenix Mexican restaurant Ladera Taverna closing, will reopen as The Vig