The Genuine, a new Phoenix restaurant concept, debuts in former Vig Uptown space

PHOENIX – Four months after The Vig Uptown went dark so it could undergo a transformation, The Genuine is debuting at the Phoenix site on Thursday.

Genuine Concepts closed The Vig on 16th Street just north of Bethany Home Road in December and began the process of creating a flagship concept for the restaurant group.

Renovations included the installation of a Forno Bravo wood-fired oven, the centerpiece of Chef Jeremy Pacheco’s new offerings.

The lunch and dinner menus posted online include various charcuterie boards, salads, small plates and pizzas.

The Genuine also offers chicken, fish and beef entrees and a selection of fire-roasted vegetables.

View this post on Instagram

A post shared by The Genuine (@thegenuineaz)

The bar menu features craft cocktails and a selection of beer and wine.

Reservations for The Genuine can be made at Open Table.

The Vig had been in the space since 2010. The building was originally a mid-century bank designed by noted Phoenix architect Ralph Haver. The bank vault became the restaurant’s back bar.

In addition to four remaining The Vig locations, Genuine Concepts operates The Little Woody, The Womack, Ladera Taverna y Cocina, The McMillan and Campo Italian Bistro & Bar.

Related

The Vig Uptown in Phoenix closes, will return in new form next yearPhoenix firefighters douse blaze at Dick’s Hideaway restaurantMan arrested for alleged homicide of girlfriend in Mesa after reporting her as unresponsiveDeputy among 4 hospitalized from Phoenix collision involving county inmate transportPedestrian dead after getting hit by vehicle in PhoenixPhoenix police officer thrown from parked car in collision, impairment suspected