ARIZONA NEWS

The Genuine, a new Phoenix restaurant concept, debuts in former Vig Uptown space

Apr 28, 2022, 1:00 PM

(Open Table/The Genuine Photo) (Open Table/The Genuine Photo) (Open Table/The Genuine Photo) (Open Table/The Genuine Photo) (Open Table/The Genuine Photo) (Open Table/The Genuine Photo) (Open Table/The Genuine Photo) (Open Table/The Genuine Photo) (Open Table/The Genuine Photo)

PHOENIX – Four months after The Vig Uptown went dark so it could undergo a transformation, The Genuine is debuting at the Phoenix site on Thursday.

Genuine Concepts closed The Vig on 16th Street just north of Bethany Home Road in December and began the process of creating a flagship concept for the restaurant group.

Renovations included the installation of a Forno Bravo wood-fired oven, the centerpiece of Chef Jeremy Pacheco’s new offerings.

The lunch and dinner menus posted online include various charcuterie boards, salads, small plates and pizzas.

The Genuine also offers chicken, fish and beef entrees and a selection of fire-roasted vegetables.

The bar menu features craft cocktails and a selection of beer and wine.

Reservations for The Genuine can be made at Open Table.

The Vig had been in the space since 2010. The building was originally a mid-century bank designed by noted Phoenix architect Ralph Haver. The bank vault became the restaurant’s back bar.

In addition to four remaining The Vig locations, Genuine Concepts operates The Little Woody, The Womack, Ladera Taverna y Cocina, The McMillan and Campo Italian Bistro & Bar.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

The Arizona Attorney General's Office has settled with an air conditioning company that was making ...

KTAR.com

Arizona settles with air conditioning company over illegal telemarketing calls

The Arizona Attorney General's Office has settled with an air conditioning company that was making illegal telemarketing calls for four years.

28 minutes ago

A child is dead in Gilbert after reportedly drowning in a pool at a local home. (Gilbert Police Dep...

KTAR.com

1-and-a-half-year-old child drowns in pool at Gilbert home

A child is dead in Gilbert after reportedly drowning in a pool at a home. The one-and-a-half year old was pronounced dead at the hospital.

2 hours ago

Seasonal visitor restrictions are now in effect at Banner Health facilities due to the increased ri...

Stephen Gugliociello

Banner Health facilities in Arizona restrict visitors due to flu concerns

Seasonal visitor restrictions are now in effect at Banner Health facilities due to the increased risk of flu and respiratory virus concerns.

4 hours ago

File photo of a sign near the beach at Puerto Peñasco, Mexico. Puerto Peñasco tourism screeched t...

Kevin Stone

Closure of Lukeville Port of Entry in Arizona devastating for Puerto Peñasco tourism

Puerto Peñasco tourism screeched to a halt Monday after U.S. border officials closed the main port of entry between Phoenix and the Mexican beach town.

6 hours ago

Mugshot of three men involved in a criminal street gang in Phoenix...

SuElen Rivera

Murder victim in Phoenix park allegedly mutilated by suspects with gang ties

Newly released information describes the gruesome details of the murder of a gay man at a Phoenix park last month allegedly orchestrated by local gang members.

7 hours ago

...

KTAR Video

Video: Sharper Point: New Go Safe act good first step for gun safety in Arizona, more can be done though

Sharper Point: New Go Safe act good first step for gun safety in Arizona, more can be done though. Video: Jeremy Schnell and Felisa Cárdenas/KTAR News  

8 hours ago

Sponsored Articles

Follow @KTAR923...

Valley residents should be mindful of plumbing ahead of holidays

With Halloween in the rear-view and more holidays coming up, Day & Night recommends that Valley residents prepare accordingly.

Follow @KTAR923...

The best ways to honor our heroes on Veterans Day and give back to the community

Veterans Day is fast approaching and there's no better way to support our veterans than to donate to the Military Assistance Mission.

Follow @KTAR923...

The 2023 Diamondbacks are a good example to count on the underdog

The Arizona Diamondbacks made the World Series as a surprise. That they made the playoffs at all, got past the Milwaukee Brewers in the NL Wild Card round, swept the Los Angeles Dodgers in the NLDS and won two road games in Philadelphia to close out a full seven-game NLCS went against every expectation. Now, […]

The Genuine, a new Phoenix restaurant concept, debuts in former Vig Uptown space