ARIZONA NEWS

E-cigarette maker Juul agrees to $14.5M settlement with Arizona

Nov 23, 2021, 3:00 PM
Electronic cigarettes and pods by Juul are offered for sale on Sept. 13, 2018, in Chicago. (Photo b...
Electronic cigarettes and pods by Juul are offered for sale on Sept. 13, 2018, in Chicago. (Photo by Scott Olson/Getty Images)
(Photo by Scott Olson/Getty Images)

PHOENIX – Arizona has reached a $14.5 million settlement with Juul Labs over allegations the electronic cigarette maker marketed its products to children and misrepresented their addictive nature, state officials announced Tuesday.

“Today’s settlement holds Juul accountable for its irresponsible marketing efforts that pushed Arizona minors toward nicotine and the addiction that follows,” state Attorney General Mark Brnovich said in a press release.

Brnovich’s office sued Juul in January 2020, alleging that the company enticed underaged users with kid-friendly flavors and misled consumers about nicotine levels in vaping products.

All but $2 million of the settlement, which is pending court approval, will go toward programs to stop youth vaping.

Juul also agreed not to engage in marketing practices in Arizona that target minors, such as using cartoons in ads and paying social media influencers to promote its products.

“This settlement is another step in our ongoing effort to reset our company and we applaud the attorney general’s plan to deploy resources to address underage use,” Juul said in a statement.

“We will continue working with federal and state stakeholders to advance a fully regulated, science-based marketplace for vapor products.”

Brnovich also sued another e-cigarette company last year, obtaining a $22.5 million judgment against Eonsmoke in August 2020.

In June of this year, Juul agreed to pay $40 million to North Carolina and take more action to prevent underage use and sales.

Teen use of e-cigarettes skyrocketed more than 70% after Juul’s launch in 2015, leading the U.S. Food and Drug Administration to declare an “epidemic” of underage vaping among teenagers.

Health experts said the unprecedented increase risked hooking a generation of young people on nicotine, an addictive chemical that is harmful to the developing brain.

Juul has seen sales fall after already halting all advertising and social media promotion and pulling most of its flavors except for menthol.

Teen vaping dropped significantly last year, according to the federal Centers for Disease Control and Prevention. In a national survey, just under 20% of high school students said they were recent users of electronic cigarettes and other vaping products, down from about 28% in 2019.

Experts point to restrictions on flavors along with a new federal law that raised the age limit for all tobacco and vaping sales to 21.

Anti-vaping advocates welcomed the decision. But they said more restrictions are needed to curb teen use, including banning menthol from Juul and all other e-cigarettes.

The Associated Press contributed to this report.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

Maricopa County flag...
Kevin Stone

7 finalists revealed for vacated Maricopa County Board of Supervisors seat

Seven finalists have been selected for the interview stage in the process to replace Steve Chucri on the Maricopa County Board of Supervisors.
20 hours ago
(Facebook photo/Wendy Rogers), (Wikimedia Commons photo/Gage Skidmore)...
Associated Press

Former President Trump endorses 2 Arizona audit supporters for state Senate

Former President Donald Trump has given his influential endorsement to two Arizona legislative candidates who gained national notoriety for promoting the state Senate's partisan review of the 2020 election.
20 hours ago
(Phoenix Police Department sketches)...
KTAR.com

Reward increased for information on suspects of Phoenix cold case from 2013

Monday marked eight years since a man was murdered at a Phoenix apartment complex and authorities are increasing the reward to help solve the cold case.
20 hours ago
(Facebook photo/Cesar Chavez High School)...
KTAR.com

1 injured, suspect outstanding in shooting at Cesar Chavez High School in Phoenix

A teen boy was injured and a suspect was outstanding following a shooting at Cesar Chavez High School in Phoenix on Monday, authorities said.
20 hours ago
(Flickr Photo/Grand Canyon National Park)...
Kevin Stone

Grand Canyon National Park transitions to winter operations this week

Grand Canyon National Park is modifying shuttle routes, Mather Campground reservations and North Rim access as part of its annual winter transition.
20 hours ago
Aravaipa Canyon Wilderness (Bureau of Land Management Photo/Bob Wick)...
Associated Press

Arizona ranches, ghost town find new life as conservation areas

A pair of ranches and a ghost town in southern Arizona will be conserved for wildlife and recreation under separate deals brokered recently by nonprofit land trusts.
20 hours ago

Sponsored Articles

...
PNC BANK

How your family can explore the Musical Instrument Museum

Whether you want to spend a day with family, do crafts with kids at home, or have an adult night out, the Musical Instrument Museum in Phoenix has options. As the world’s only global musical instrument museum, MIM offers interactive and immersive exhibits to foster an appreciation of different cultures and their instruments. “A visit […]
...
PNC Bank

3 cool tips to turn everyday moments into learning experiences for your child

Early brain development has a crucial impact on a child’s ability to learn and succeed in school and life. Research has shown that 90% of a child’s brain is developed by age five.
...
Sweet James

Best fall road trips to take on a motorcycle

Autumn in Arizona brings the beauty of color-changing leaves and a relief from summer heat. It’s one of the most pleasant times to explore the outdoors, especially on a motorcycle.
E-cigarette maker Juul agrees to $14.5M settlement with Arizona