Alamo Drafthouse in Valley rebranding to Majestic Theaters, will reopen Friday

Aug 31, 2021, 4:15 AM | Updated: 5:49 am
(Facebook photo/Alamo Drafthouse Phoenix)...
(Facebook photo/Alamo Drafthouse Phoenix)
(Facebook photo/Alamo Drafthouse Phoenix)

PHOENIX — The three Alamo Drafthouse Cinema locations in the Valley were closed Monday and will reopen Friday rebranded as Majestic Theaters.

Chandler residents Kim and Craig Paschich, the franchisees who owned the Alamo locations, will continue to be at the helm of the theaters located in Tempe, Chandler and Gilbert.

“We’re offering the best from before, and so much more,” Craig Paschich, CEO of Majestic Theaters Arizona, said in a press release.

“Our Majestic family is readying to open the doors to a new beginning and make great memories with our guests.”

The rebranding follows the couple’s group, Paschich Alamo Holdings, LLC, reaching a settlement with Alamo Drafthouse to part ways, according to ABC 15.

Along with a new name, the theaters are set to have a refreshed food and beverage menu along with more flexible attendance policies for guests under 18.

The theaters will continue to offer a wide array of first-run films and art house favorites in addition to hosting interactive movie parties and live film events with celebrity appearances, according to the release.

Majestic is also planning to introduce a loyalty program and upgraded technology to elevate the guest experience in the coming months, according to the release.

The Valley Alamo Drafthouse Cinema locations were among many theaters that suffered financially during the COVID-19 pandemic, with the franchisee filing for Chapter 11 bankruptcy protection last May due to the impact of mandated closures.

The chain as a whole followed in March and filed for bankruptcy, also citing the pandemic for its financial trouble.

Prior to the agreement to part ways, the franchisee filed a civil lawsuit to end their agreement with the chain but Alamo Drafthouse countersued for breach of contract, according to ABC 15.

Chris Drazba, with Alamo Drafthouse, said in a statement to ABC 15 that the agreement comes after many months of trying to work through an arrangement for the Valley theaters to stay under the company’s name and they hope to return to the Phoenix area again one day.

Lifetime Windows & Doors

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

(Pexels Photo)...

1 dead after argument leads to gunfire in downtown Phoenix

A man is dead after an argument escalated into gunfire in downtown Phoenix on Wednesday evening, authorities said.
16 hours ago
(Facebook Photos/State Farm Stadium, WM Phoenix Open)...

Sheriff Penzone says public’s vigilance is safety tool in security prep for Super Bowl

With high-profile sporting events on the horizon for metro Phoenix, Maricopa County Sheriff Paul Penzone said he's looking to the public to act as extra eyes and ears for law enforcement.
16 hours ago
(Expansive Photo)...

Flexible workspace company Expansive opens 20,000-square-foot downtown Mesa location

Chicago-based Flexible workspace company Expansive has taken over a 20,000-square-foot location in downtown Mesa.
16 hours ago
(Facebook File Photo/Surprise Police Department)...

2 teenagers killed in Surprise when vehicle crashes into tree

Two teenagers are dead and two others are in the hospital after their vehicle crashed into a tree in Surprise on Wednesday.
16 hours ago
(Facebook File Photo/Phoenix Police Department)...

Child dies after getting hit by car while walking to school in Phoenix

A child died Thursday morning after getting hit by a car while he was walking to school with his father, authorities said.
16 hours ago
Supporters hold up signs reading "Bring Brittney Home" during a rally to support the release of det...

Arizona politicians react to news of Phoenix WNBA star Brittney Griner’s release

News of Phoenix Mercury star Brittney Griner’s release from a Russian prison was welcomed by political leaders in Arizona.
16 hours ago

Sponsored Articles

Children’s Cancer Network

Children’s Cancer Network celebrates cancer-fighting superheroes, raises funds during September’s Childhood Cancer Awareness Month

Jace Hyduchak was like most other kids in his kindergarten class: He loved to play basketball, dress up like his favorite superheroes and jump as high as his pint-sized body would take him on his backyard trampoline.

Key dates for Arizona sports fans to look forward to this fall

Fall brings new beginnings in different ways for Arizona’s professional sports teams like the Cardinals and Coyotes.
Day & Night Air Conditioning, Heating and Plumbing

Here are 4 signs the HVAC unit needs to be replaced

Pool renovations and kitchen upgrades may seem enticing, but at the forefront of these investments arguably should be what residents use the most. In a state where summertime is sweltering, access to a functioning HVAC unit can be critical.
Alamo Drafthouse in Valley rebranding to Majestic Theaters, will reopen Friday