Business owner has two big words for entrepreneurs: ‘Don’t stop’

I like to end my interviews by putting my guests on the spot.

I tell them to pretend they have only 60 seconds in front of the capstone class at Arizona State University’s W.P. Carey School of Business to impart a word of wisdom to a would-be group of entrepreneurs who are getting ready to make their mark.

The answers vary from guest to guest. However, every once in a while, I get an answer that challenges me.

“Don’t stop!” That was Chris Loeffler’s response when put on the spot.

Loeffler is the co-founder and CEO at Caliber – The Wealth Development Company. Caliber, who was listed on the Inc. 500 list of America’s Fastest Growing Companies in 2014, exists to help investors develop wealth through the acquisition of real estate.

The most interesting part of Caliber, and why I found Loeffler’s response to my scenario so fascinating, is the fact they began in 2008 at a time when many were exiting the real estate market.

Loeffler attributes a great deal of his success to the principle of not stopping and never giving up.

When Caliber first started, their only goal was to ensure they would still be in business the next day and the next and the next.

He believes that, if you never stop, something amazing will happen. The longer you are at it, the more opportunities you will be presented.

In any business, success takes time. I know for me, I have many days where I wonder if my hard work is ever going to pay huge dividends.

Without knowing it, I have been following Loeffler’s advice. I keep at it and always engage in activities that are designed to help me reach goals.

Now I have days where my opportunities leave me amazed. Don’t stop!

Mike (Winey of Mike & Winey) is the host of It’s Business Time with Mike Weinstein, heard on Saturdays from 2-3 p.m. on KTAR News 92.3 FM. You can follow Mike on Facebook, Twitter and LinkedIn.