University of Arizona remakes name for itself with UArizona branding

PHOENIX – So long, UA; now meet UArizona.

The University of Arizona said Monday in press release it was changing its nickname to a longer version to be used officially around campus and beyond.

The change was made to “distinguish the University of Arizona from several other national and international entities that use the abbreviation UA …,” according to a statement.

The statement cited online name recognition – search engine optimization – as a main factor in the decision.

The switch will start this week, just as homecoming celebrations for the 134-year-old school get under way.

The new nickname will be used in secondary references.

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