Tempe solar energy startup to appear in Google AI Super Bowl ad

A Tempe-based solar energy startup is showcasing its technology in a Google Workspace TV commercial that will air during the Super Bowl.

Solestial Inc. is representing Arizona in Google Workspace’s “50 States, 50 Stories” ad campaign, which highlights how companies nationwide are leveraging artificial intelligence in their operations. The ad is slated to air Feb. 9 on Fox 10 Phoenix.

The ad, which features Solestial CEO Stan Herasimenka and other employees, illustrates the company’s solar cell technology used in space and how the startup is using Google Gemini AI for productivity management.

“It’s a mix of shots on site at the Solestial factory in Tempe with our team and some features of Gemini’s functionality,” Andy Atherton, Solestial’s chief operating officer, told AZ Inno. “We were super happy with how they integrated the two subjects.”

Solestial makes radiation-resistant silicon solar cells packaged in ultra-thin, flexible modules designed to withstand five- to 10-year missions in the harsh conditions of space. It produces its flexible solar power modules on automated machines at 10% of the cost of traditional solar cell products that are widely used in the industry, according to the company.

This story is posted in partnership with Phoenix Business Journal. Click to read the full story.

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