GoDaddy pulls plug on Super Bowl puppy ad after negative response

PHOENIX — GoDaddy is trying to free itself from the doghouse Wednesday, after receiving backlash over a puppy ad set to run during the Super Bowl.

The ad, which was released online Tuesday, told the 30-second story of a lost puppy who makes his way home only to be sold by its owner, who rejoiced at his return, then bragged that she sold him through a website she created at the domain giant.

Criticism came fast and furious online from animal lovers, including the SPCA, which pointed out in a tweet that “if you can buy a puppy online and have it shipped to you the next day, it’s likely you’re supporting inhumane breeding.”

Loud and clear, we heard you. @Blakei on changing course with this year’s Super Bowl Ad: https://t.co/gzduFypdEi

— GoDaddy (@GoDaddy) January 27, 2015

GoDaddy will now run a different commercial during Sunday’s NFL championship game.

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