Harkins Theatres overhauling Norterra location amid addition of 4D theater

PHOENIX — Harkins Theatres will be conducting “a comprehensive remodel” of its Norterra location, which will soon get the company’s first 4D theater.

Moviegoers can expect the following by the end of the summer at the location near the Interstate 17 and Happy Valley Road:

• Two CINÉXL theaters equipped with laser projection and Dolby Atmos sound.
• One 4D E-Motion Experience theater that will feature “motion-enabled seats with effects such as wind, water mist, scent and vibration.”
• New reclining seats in each theater.
• CINÉBAR, from which those ages 21 and older can purchase cocktails, mocktails, beers and wines.

The lobby and individual theaters will also be touched up with new carpeting, lighting, paint and decor, according to a Friday press release.

The 4D theater experience will be coming to two other Arizona Harkins Theatres locations after the company came to a six-location agreement with Lumma 4D E-Motion.

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