IKEA gets all high-tech with the non-digital ‘bookbook’

If it’s one thing IKEA has, it’s unique branding.

From their bright yellow and blue buildings to their easily-identifiable furniture styles and fabric patterns, IKEA knows how to market itself.

This time, the modern furniture company has forgone the creepy dolls premise (thankfully) and created an Apple-inspired commercial for its latest catalog.

Jorgen Eghammer, chief design guru, encourages shoppers everywhere to pick up the new, convenient “bookbook.” There’s no power source and the battery life lasts forever. All content is pre-installed and available using simple “tactile touch technology.”

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