Olympics spur Valley gym memberships

PHOENIX — The 2012 Summer Olympics have come to an end and Valley gyms have enjoyed a surge in membership because of interest in the Games.

Bobbe Ariano, owner of Orange Theory Fitness near the Loop 101 and Scottsdale Road, said Olympic fever brought about three to four new clients in the door each day during the Games.

Ariano said the biggest factor in deciding whether to sign up with a gym is making the decision to try something new.

“If you’re willing to challenge yourself, you will see results,” she said. “We are a one-hour heart-rate based workout.”

Ariano calls her business a “micro-gym.” It has weights, rowing machines and much of the other equipment that the big name gyms have, but without the crowds. The gym also offers monthly membership.

Related

A man accused of orchestrating Tupac Shakur’s 1996 killing is on trial. Here’s what to knowCongressional Democrats launch probe into efforts to deport US military members and their familiesAs AI grips world, the thrill of collecting vintage computers is growingWisconsin, Minnesota primaries are next to feature progressive clash with Democratic establishmentFatal collision in Mesa shuts down Stapley Drive in both directionsSevere weather with dust, rain rolls into Valley Sunday night