Phoenix company selling ads on largest LED sign in world

A Phoenix-based company will be the exclusive seller of
digital advertising on the largest LED billboard in the
world.

Branded Cities Network, a division of Phoenix-based El
Mirage Holdings USA, LLC, will sell ad space on the 110,000-
square-foot sign located on a Walgreens near Harmon Ave. and
Las Vegas Blvd.

“This state of the art, high resolution digital display will
become the iconic digital media advertising buy in Las
Vegas,” said Steven Ellman, Chairman & CEO of BCN.

According to Ellman, the sign is about 27 times larger than
the average freeway billboard.

The sign is expected to be fully operational in early
August.

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