SimonCRE snags 10-acre West Valley site for Whole Foods, upscale retail center

Scottsdale-based SimonCRE has acquired a 10-acre site in Surprise where it’s developing a new Whole Foods store and other retail and restaurant space for big name tenants.

BY HAILEY MENSIK/PHOENIX BUSINESS JOURNAL

May 18, 2026, 4:46 AM

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Scottsdale-based SimonCRE has acquired a 10-acre site in Surprise where it’s developing a new Whole Foods store and other retail and restaurant space for big name tenants.

The site is located at the southeast corner of Sarival Avenue and Waddell Road.

SimonCRE bought the property for $3,783,200 on May 12 from Land Reserve Inc., formerly known as Suburban Land Reserve Inc., which is a real estate arm of the Church of Jesus Christ of Latter-day Saints.

The developer plans to break ground soon on the first phase of the 98,000-square-foot outdoor shopping center – called Prasada East – and has targeted more upscale tenants and specialty retailers, according to a statement.

This story is posted in partnership with Phoenix Business Journal. Click to read the full story.