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Super Bowl ads keep it light by using nostalgia and stars

This photo provided by T-Mobile shows Zach Braff and Donald Faison, and John Travolta in scene from T-Mobile 2023 Super Bowl NFL football spot. Big name advertisers are paying as much as $7 million for a 30-second spot during the Super Bowl on Sunday, Feb. 12, 2023. (T-Mobile via AP) This photo provided by Squarespace shows Adam Driver in a scene from Squarespace 2023 Super Bowl NFL football spot. Big name advertisers are paying as much as $7 million for a 30-second spot during the Super Bowl on Sunday, Feb. 12, 2023. (Squarespace via AP) This photo provided by Frito-Lay shows Aaron Paul, Bryan Cranston and Raymond Cruz in scene from PopCorners 2023 Super Bowl NFL football spot. Big name advertisers are paying as much as $7 million for a 30-second spot during the big game on Sunday, Feb. 12, 2023. In order to get as much as a return on investment for those million, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. (Frito-Lay via AP) This photo provided by Booking.com shows Melissa McCarthy in scene from Booking.com 2023 Super Bowl NFL football spot. Big name advertisers are paying as much as $7 million for a 30-second spot during the big game on Sunday, Feb. 12, 2023. In order to get as much as a return on investment for those million, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. (Booking.com via AP) This photo provided by Google shows Doja Cat in a scene from Google's 2023 Super Bowl NFL football spot. Big name advertisers are paying as much as $7 million for a 30-second spot during the big game on Sunday, Feb. 12, 2023. In order to get as much as a return on investment for those million, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. (Google via AP) This photo provided by Bud Light shows a scene from Bud Light 2023 Super Bowl NFL football spot. Big name advertisers are paying as much as $7 million for a 30-second spot during the big game on Sunday, Feb. 12, 2023. In order to get as much as a return on investment for those million, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. (Bud Light via AP) This photo provided by Rakuten Rewards shows Alicia Silverstone in a scene from Rakuten Rewards 2023 Super Bowl NFL football spot. Big name advertisers are paying as much as $7 million for a 30-second spot during the big game on Sunday, Feb. 12, 2023. In order to get as much as a return on investment for those million, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. (Rakuten Rewards via AP)