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Nostalgia sells; nostalgia with a twist can be a smash

FILE - Tom Cruise poses for the media during the 'Top Gun Maverick' UK premiere at a central London cinema, on Thursday, May 19, 2022. Nostalgia sells and marketers know it, having used the brands of yesteryear fully aware that consumers will willingly open their wallets to scratch that sentimental itch. That winning formula is being tweaked increasingly to create hybrids, however, products that possess the same heartfelt recognition, with a twist. (AP Photo/Alberto Pezzali) FILE - Jenna Ortega arrives at the premiere of "Wednesday" on Wednesday, Nov. 16, 2022, at Hollywood Legion Theater Post 43 in Los Angeles. Nostalgia sells and marketers know it, having used the brands of yesteryear fully aware that consumers will willingly open their wallets to scratch that sentimental itch. That winning formula is being tweaked increasingly to create hybrids, however, products that possess the same heartfelt recognition, with a twist. (Photo by Richard Shotwell/Invision/AP) FILE - A Samsung worker gives a demonstration of the Galaxy Z Flip Phone at the Unpacked 2020 event in San Francisco, Tuesday, Feb. 11, 2020. Adult Happy Meals, and Galaxy flip phones are just some of the ways companies are putting a modern spin on nostalgia to resonate with consumers. While some businesses are content just rolling out nostalgic goods with few, if any, changes to them, other companies are threading the needle - successfully finding ways to bring nostalgic goods up to date to current times. (AP Photo/Jeff Chiu, File) This photo provided by Just Born Quality Confections shows Dr. Pepper Peeps. Nostalgia sells and marketers know it, having used the brands of yesteryear fully aware that consumers will willingly open their wallets to scratch that sentimental itch. That winning formula is being tweaked increasingly to create hybrids, however, products that possess the same heartfelt recognition, with a twist. (Just Born Quality Confections via AP)