LOS ANGELES (AP) — Los Angeles’ Nokia Theatre will now be known as the Microsoft Theater.
Microsoft and theater owner AEG announced Tuesday that the 7,100-seat venue is being rebranded. Microsoft Corp. acquired Nokia Corp.’s smartphone business last year.
The theater is in AEG’s L.A. Live entertainment and shopping complex in downtown Los Angeles, across from the Staples Center.
The venue has hosted more than 700 concerts and such ceremonies as the Emmys, BET Awards, American Music Awards, People’s Choice Awards and MTV Video Music Awards. The next ceremony slated to take place there is the ESPY Awards on July 15.
The 40,000-square-foot plaza outside the theater will similarly be known as Microsoft Square, and the nearby 3,100-seat venue Club Nokia will also be rebranded.
The Nokia Theatre opened in 2007.
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