NIL era brings cautious optimism to college-town businesses


              University of Michigan associate athletic director Kurt Svoboda smiles in Ann Arbor, Mich., July 7, 2021. Schools across the nation are scrambling to come up with policies for their athletes, who can now earn money based on their fame and celebrity. Svoboda says schools are in “uncharted waters.” (AP Photo/Paul Sancya)
            
              University of Michigan associate athletic director Kurt Svoboda poses for a photo in Ann Arbor, Mich., July 7, 2021. Schools across the nation are scrambling to come up with policies for their athletes, who can now earn money based on their fame and celebrity. Svoboda says schools are in “uncharted waters.” (AP Photo/Paul Sancya)
            
              Rishi Narayan, owner of Underground Printing, smiles for a photo in Ann Arbor, Mich., July 7, 2021. Narayan, whose company sells apparel and other products online through its 25 stores around the country, is taking a wait-and-see approach on reaching endorsement deals with college athletes. (AP Photo/Paul Sancya)
            
              University of Michigan associate athletic director Kurt Svoboda smiles in Ann Arbor, Mich., July 7, 2021. Schools across the nation are scrambling to come up with policies for their athletes, who can now earn money based on their fame and celebrity. Svoboda says schools are in “uncharted waters.” (AP Photo/Paul Sancya)
            
              University of Michigan associate athletic director Kurt Svoboda poses for a photo in Ann Arbor, Mich., July 7, 2021. Schools across the nation are scrambling to come up with policies for their athletes, who can now earn money based on their fame and celebrity. Svoboda says schools are in “uncharted waters.” (AP Photo/Paul Sancya)
            
              Rishi Narayan, owner of Underground Printing, smiles for a photo in Ann Arbor, Mich., July 7, 2021. Narayan, whose company sells apparel and other products online through its 25 stores around the country, is taking a wait-and-see approach on reaching endorsement deals with college athletes. (AP Photo/Paul Sancya)
            
              Phil Clark, general manager at Ray's Red Hots, talks in Ann Arbor, Mich., July 7, 2021. Clark is exploring his options when it comes to striking endorsement deals with college athletes, calling the current situation “sort of the wild West.” (AP Photo/Paul Sancya)
            
              Tee-shirts showing a likeness of former North Carolina basketball players Theo Pinson and Jackie Manuel are seen for sale at Underground Printing in Chapel Hill, N.C., Thursday, July 15, 2021. The Ann Arbor-based company Underground Printing is positioned to help athletes and its business make money with merchandise it can sell online. "It's the same service that students and groups and departments use anyway so this is just an avenue for athletes to do the same thing," said owner Rishi Narayan, whose company has 25 stores from Chapel Hill to Norman, Oklahoma. (AP Photo/Gerry Broome)
            
              Bret Oliverio poses at his Sup Dogs restaurant in Chapel Hill, N.C., Thursday, July 15, 2021. Oliverio wants to pursue deals with college athletes to endorse his restaurant specializing in hot dogs and burgers along the main Franklin Street drag steps from the University of North Carolina. Like other small-business owners in college towns, he has to sort out what that entails with athletes free to profit from use of their name, image and likeness (NIL) for the first time. (AP Photo/Gerry Broome)
            
              ee-shirts showing former North Carolina basketball player Jackie Manuel's likeness are seen for sale at Underground Printing in Chapel Hill, N.C., Thursday, July 15, 2021. The Ann Arbor-based company Underground Printing is positioned to help athletes and its business make money with merchandise it can sell online. "It's the same service that students and groups and departments use anyway so this is just an avenue for athletes to do the same thing," said owner Rishi Narayan, whose company has 25 stores from Chapel Hill to Norman, Oklahoma. (AP Photo/Gerry Broome)
            
              Bret Oliverio poses at his Sup Dogs restaurant in Chapel Hill, N.C., Thursday, July 15, 2021. Oliverio wants to pursue deals with college athletes to endorse his restaurant specializing in hot dogs and burgers along the main Franklin Street drag steps from the University of North Carolina. Like other small-business owners in college towns, he has to sort out what that entails with athletes free to profit from use of their name, image and likeness (NIL) for the first time. (AP Photo/Gerry Broome)