NIL era brings cautious optimism to college-town businesses


              Tee-shirts showing a likeness of former North Carolina basketball players Theo Pinson and Jackie Manuel are seen for sale at Underground Printing in Chapel Hill, N.C., Thursday, July 15, 2021. The Ann Arbor-based company Underground Printing is positioned to help athletes and its business make money with merchandise it can sell online. "It's the same service that students and groups and departments use anyway so this is just an avenue for athletes to do the same thing," said owner Rishi Narayan, whose company has 25 stores from Chapel Hill to Norman, Oklahoma. (AP Photo/Gerry Broome)
            
              Bret Oliverio poses at his Sup Dogs restaurant in Chapel Hill, N.C., Thursday, July 15, 2021. Oliverio wants to pursue deals with college athletes to endorse his restaurant specializing in hot dogs and burgers along the main Franklin Street drag steps from the University of North Carolina. Like other small-business owners in college towns, he has to sort out what that entails with athletes free to profit from use of their name, image and likeness (NIL) for the first time. (AP Photo/Gerry Broome)
            
              ee-shirts showing former North Carolina basketball player Jackie Manuel's likeness are seen for sale at Underground Printing in Chapel Hill, N.C., Thursday, July 15, 2021. The Ann Arbor-based company Underground Printing is positioned to help athletes and its business make money with merchandise it can sell online. "It's the same service that students and groups and departments use anyway so this is just an avenue for athletes to do the same thing," said owner Rishi Narayan, whose company has 25 stores from Chapel Hill to Norman, Oklahoma. (AP Photo/Gerry Broome)
            
              FILE - In this March 18, 2015, file photo, the NCAA logo is displayed at center court as work continues at The Consol Energy Center in Pittsburgh, for the NCAA college basketball tournament. The NCAA Board of Directors is expected to greenlight one of the biggest changes in the history of college athletics when it clears the way for athletes to start earning money based on their fame and celebrity without fear of endangering their eligibility or putting their school in jeopardy of violating amateurism rules that have stood for decades. (AP Photo/Keith Srakocic, File)