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Netflix to rely on Microsoft for its ad-backed video service

FILE - In this Nov. 10, 2016, photo, people walk past a Microsoft office in New York. Netflix has picked Microsoft help deliver the commercials in a cheaper version of its video streaming service expected to launch later this year with a pledge to minimize the intrusions into personal privacy that often accompany digital ads. The alliance announced Wednesday, July 13, 2022, marks a major step toward Netflix’s first foray into advertising after staying commercial-free for 15 years. (AP Photo/Swayne B. Hall, File) FILE - This photo shows the company logo and view of Netflix headquarters in Los Gatos, Calif., Jan. 29, 2010. Netflix has picked Microsoft help deliver the commercials in a cheaper version of its video streaming service expected to launch later this year with a pledge to minimize the intrusions into personal privacy that often accompany digital ads. The alliance announced Wednesday, July 13, 2022, marks a major step toward Netflix’s first foray into advertising after staying commercial-free for 15 years. (AP Photo/Marcio Jose Sanchez, File)