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Go on, take that key or coaster. Branding execs hope you do

This undated image shows a collection of matchbooks. Chances are if you’ve been to a great restaurant, bar or hotel, you’ve snagged a coaster, matchbook, napkin or card key. Mementoes like these help us remember a fun experience. (Elaine Markoutsas via AP) This undated image shows a collection of matchbooks. Chances are if you’ve been to a great restaurant, bar or hotel, you’ve snagged a coaster, matchbook, napkin or card key. Mementoes like these help us remember a fun experience. (Elaine Markoutsas via AP) This image released by Might & Main shows custom coasters designed for Eventide Oyster Co. in Portland, Maine. (Might & Main via AP) A collection of swivel sticks from various venues. Chances are if you’ve been to a great restaurant, bar or hotel, you’ve snagged a coaster, matchbook, napkin or card key. Mementoes like these help us remember a fun experience. (Elaine Markoutsas via AP) This image released by Might & Main shows a book of matches designed for The Adelphi Hotel in Saratoga Springs, N.Y. (Might & Main via AP)