China’s muted Singles’ Day shopping fest expects slow growth


              A woman walks her dog near an ad from JD.com for Singles' Day in Beijing, Wednesday, Nov. 9, 2022. China's biggest online shopping festival, known as Singles' Day, is typically an extravagant affair as Chinese e-commerce firms like Alibaba and JD.com ramp up marketing campaigns and engage top livestreamers to hawk everything from lipstick to furniture as they race to break sales records of previous years. (AP Photo/Ng Han Guan)
            
              Shoppers outside a mall look up at an ad from JD.com for Singles' Day in Beijing, Wednesday, Nov. 9, 2022. China's biggest online shopping festival, Singles' Day, is muted this year with sales numbers expected to grow slowly amid an uncertain economy and COVID-19. Singles’ Day — also known as Double 11 as it falls on Nov. 11 annually — is closely watched as a barometer of consumption in China.  (AP Photo/Ng Han Guan)
            
              A delivery courier places a package in a customer storage locker outside a residential community in Beijing, Friday, Nov. 11, 2022. China's biggest online shopping festival, Singles' Day, is muted this year with sales numbers expected to grow slowly amid an uncertain economy and COVID-19. Singles’ Day — also known as Double 11 as it falls on Nov. 11 annually — is closely watched as a barometer of consumption in China. (AP Photo/Mark Schiefelbein)
            
              A man adjusts his mask as he waits near an ad from JD.com for Singles' Day in Beijing, Thursday, Nov. 10, 2022. China's biggest online shopping festival, Singles' Day, is muted this year with sales numbers expected to grow slowly amid an uncertain economy and COVID-19. Singles’ Day — also known as Double 11 as it falls on Nov. 11 annually — is closely watched as a barometer of consumption in China. (AP Photo/Ng Han Guan)
            
              Residents waiting for their bus stand near an ad from Alibaba for Singles' Day in Beijing, Thursday, Nov. 10, 2022. China's biggest online shopping festival, Singles' Day, is muted this year with sales numbers expected to grow slowly amid an uncertain economy and COVID-19. Singles’ Day — also known as Double 11 as it falls on Nov. 11 annually — is closely watched as a barometer of consumption in China. (AP Photo/Ng Han Guan)
            
              A delivery courier sorts packages along a street in Beijing, Friday, Nov. 11, 2022. China's biggest online shopping festival, known as Singles' Day, is typically an extravagant affair as Chinese e-commerce firms like Alibaba and JD.com ramp up marketing campaigns and engage top livestreamers to hawk everything from lipstick to furniture as they race to break sales records of previous years. (AP Photo/Mark Schiefelbein)
            
              FILE - Employees sort parcels at a warehouse for online retailer JD.com in Beijing, Wednesday, Nov. 11, 2020. China's biggest online shopping festival, Singles' Day, is muted this year with sales numbers expected to grow slowly amid an uncertain economy and COVID-19. Singles’ Day — also known as Double 11 as it falls on Nov. 11 annually — is closely watched as a barometer of consumption in China. (AP Photo/Mark Schiefelbein, File)
            
              A delivery courier unloads packages near parked carts for other delivery companies along a street in Beijing, Friday, Nov. 11, 2022. China's biggest online shopping festival, Singles' Day, is muted this year with sales numbers expected to grow slowly amid an uncertain economy and COVID-19. Singles’ Day — also known as Double 11 as it falls on Nov. 11 annually — is closely watched as a barometer of consumption in China. (AP Photo/Mark Schiefelbein)
            
              A cyclist rides past an advertisement for Tmall's Singles' Day sale at a bus stop in Beijing, Wednesday, Nov. 9, 2022. China's biggest online shopping festival, known as Singles' Day, is typically an extravagant affair as Chinese e-commerce firms like Alibaba and JD.com ramp up marketing campaigns and engage top livestreamers to hawk everything from lipstick to furniture as they race to break sales records of previous years. (AP Photo/Mark Schiefelbein)
            
              People wait for a bus at a bus stop next to an advertisement for Tmall's Singles' Day sale in Beijing, Wednesday, Nov. 9, 2022. China's biggest online shopping festival, Singles' Day, is muted this year with sales numbers expected to grow slowly amid an uncertain economy and COVID-19. Singles’ Day — also known as Double 11 as it falls on Nov. 11 annually — is closely watched as a barometer of consumption in China.  (AP Photo/Mark Schiefelbein)
            
              A woman waits for a bus at a bus stop next to an advertisement for Tmall's Singles' Day sale in Beijing, Wednesday, Nov. 9, 2022. China's biggest online shopping festival, known as Singles' Day, is typically an extravagant affair as Chinese e-commerce firms like Alibaba and JD.com ramp up marketing campaigns and engage top livestreamers to hawk everything from lipstick to furniture as they race to break sales records of previous years. (AP Photo/Mark Schiefelbein)