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At one school, sports betting company aims pitch at students

Colorado University's Folsom Field features PointsBet ads on its video board and LED message board during an during an NCAA college football game between Colorado and Arizona State in Boulder, Colo., Oct. 29, 2022. PointsBet, a Denver-based sports betting company that is a corporate sponsor of the University of Colorado Boulder’s athletics program, says it is pitching its brand to alums in Colorado and other states where fans are old enough to bet legally. (Shane Connuck/Povich Center for Sports Journalism via AP) Colorado University's Folsom Field features PointsBet ads during an NCAA college football game between Colorado and Arizona State in Boulder, Colo., on Oct. 29, 2022. PointsBet, a Denver-based sports betting company that is a corporate sponsor of the University of Colorado Boulder’s athletics program, says it is pitching its brand to alums in Colorado and other states where fans are old enough to bet legally. (Shane Connuck/Povich Center for Sports Journalism via AP)