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Brands ride #Llamadrama on Twitter
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Brands ride #Llamadrama on Twitter

LISTEN: Llama Drama - Fox 10's Ron Hoon

PHOENIX — Llamas made a break for it, running through the streets of Sun City on Thursday afternoon, stopping traffic and lighting up the Internet.

The animals ran wild northwest of Phoenix, but the entire nation seemed to follow their plight online.

Companies nationwide predictably rode the #Llamadrama to Twitter’s top tweets section, getting as clever as they could to incorporate the now-famous black and white llama into their branding, usually using the #Llamadrama hashtag.